A Queen Within: Adorned Archetypes

A Queen Within: Adorned Archetypes

NOMA is holding since February an Exhibition called  A Queen Within: Adorned Archetypes until May 28, 2018 presenting rare pieces from one of the world’s largest private collections of Alexander McQueen fashion.

“NOMA’s first major fashion exhibition will feature contemporary designers showcased in an immersive gallery presentation. This exhibition’s bold couture explores different archetypes of femininity, and how these mythic characters manifest through storytelling in fashion over the past decade” – quoted by NOMA official website.

#NOMAQUEEN exhibition displays more than 100 experimental gowns, head pieces, jewelry and shoes. Designers also include Iris van Herpen, Charlie Le Mindu, Comme des Garçons and others.

 

Lauren Marie Reyes of Papalodown Agency

The exhibition was developed by curator Sofia Hedman from MUSEEA and Barrett Barrera Projects showcasing fashion, design, femininity. They also involved an expert advisory team formed by Faduma Aden, Kimberly Jenkins, and Anna-Klara Mehlich.

Faduma Aden Contelier

HOW SLOW FASHION WORLD GOT INVOLVED?

SFW Change-Maker Faduma Aden Social Entrepreneur, Advisor and Creative Director behind Jemmila and Contelier was selected as advisory board member. She focused on making the exhibition more inclusive and accessible to a wider audience. From the inclusion to new and established artists to “making sure we include cultural diversity” in  the texts close to the displayed designs . The exhibition explores seven personality types of a Queen – or, metaphorically, a woman: The Sage, Magician, Enchantress, Explorer, Mother Earth, Heroine, and Thespian. For that work Faduma selected as contributors Ruby Veridiano  for researching and writing about Filipina-Chinese history/mythology and me to write about the Peruvian/Mexican history/mythology. Furthermore Faduma also decided to include Somali mythology and proverbs. Check out in our Instagram for more here.

As a Peruvian building a community and living abroad, it is always a responsibility to represent your culture and roots wherever you go. Therefore this opportunity is a great contribution to visualize our culture. This contribution is an excellent example of how a community of change-makers can join forces, connect to fantastic opportunities and work together for a positive outcome.

A Queen Within: David Lachapelle, Alexander McQueen, Omar Victor Diop. Photography: Roman Alokhin

NOMA EXHIBITION: MEET HERDENTIER

One of the designers exhibiting at NOMA is Herdentier , a handmade vegan brand from Hamburg,  Germany. Miriam Zabek has recently showcased her designs as well in Madrid at the El Paracaidista with the event we co-organized together with The Circular Project called Smart Fashion=Slow Fashion (see our previous blog). It was such a great surprise to see Herdentier selected to be part of the exhibition next to experimental gowns, headpieces, and jewelry by avant-garde fashion designers such as Alexander McQueen, Gucci, Iris van Herpen between other artists, photographers.

Thank you to Sofia Hedman  from MUSEEA and Faduma Aden for including our roots and inviting us to contribute in this one of a kind event of the year.  Check out the exhibition highlights here

Mariel Jumpa

Mariel Jumpa

Founder

Description
Mariel has built a deep interest in sustainability and fashion working as a consultant for international projects. She is the founder of Slow Fashion World, a global platform connecting an international community and spreading initiatives to generate positive impact and action around the fashion industry. Mariel is a Marketing Advisor at Contelier, a creative agency that connects diversity management with business development.

A Queen Within: Adorned Archetypes

NOMA is holding since February an Exhibition called  A Queen Within: Adorned Archetypes until May 28, 2018 presenting rare pieces from one of the world’s largest private collections of Alexander McQueen fashion. "NOMA’s first major fashion exhibition will feature...

SMART FASHION = SLOW FASHION

The Circular Project, founding partner of the Sustainable Fashion Association of Madrid MSMAD in collaboration with the Association of Fashion Designers of Spain ACME and  Slow Fashion World returns with a second edition theme for fashion: Smart Fashion = Slow Fashion...

Become a Sustainable Traveler

We can all experience everything our planet has to offer and having a positive impact on the places we wish to see.   Our planet is our responsibility and we should all do the best we can to maintain, aid and restore it to its full beauty, because if we don't, nobody...

SMART FASHION = SLOW FASHION

SMART FASHION = SLOW FASHION

The Circular Project, founding partner of the Sustainable Fashion Association of Madrid MSMAD in collaboration with the Association of Fashion Designers of Spain ACME and  Slow Fashion World returns with a second edition theme for fashion: Smart Fashion = Slow Fashion Madrid: Sustainable Development Goals. The event will happen in the design concept spaceEl Paracaidista

Local brands such as Ecoalf in collaboration with Sybilla, Laura Escribano Atelier, Parallel Dimensions, SayPlease, Susana Nakatani, Sylvia Calvo BCN, Irema, Avasan, Yanapaqi, Sidikai, Monikako kids, Sepiia.

INTERNATIONAL BRANDS CALL-OUT – THE WINNERS

Slow Fashion World runned a 10 day competition to select from 20+ brands  that contributes to  the United Nations’ Sustainable Development Goals.

“Our aim is to showcase designers and brands that are betting for innovation in textiles, processes to minimize pollution and waste while improving the labor conditions of the entire production chain” – Paloma García

It is a pleasure to announce the winners from Monaco, Peru, India, Germany, France and Portugal. This time the selection was based on fairtrade, vegan designs and innovative textiles. The fashion designers will be exhibiting the selected design along with local designers from Jan. 23-30 at “Madrid es Moda” week. We will be highlighting their profiles via Instagram and our community!

WHAT HAPPENS ON JANUARY 27?

Exhibitions of selected fashion designers creating pieces for change. Meetings and conferences around the fashion industry, smart textiles and discussions around Smart Fashion and the role of fashion in achieving the SDG goals. Slow Fashion World founder Mariel Jumpa and Swedish SFW Changemaker will be having a presentation about Designing the future: Smart Fashion & Sustainability together Susana Nakatani.

Come and join us! To see the full agenda and for details on how to attend, see here. 

Become a Sustainable Traveler

Become a Sustainable Traveler

We can all experience everything our planet has to offer and having a positive impact on the places we wish to see.

 

Our planet is our responsibility and we should all do the best we can to maintain, aid and restore it to its full beauty, because if we don’t, nobody will.  I wish I could tell you there is one simple thing you can do and all the damage we have done to our planet in the last 200 years would be erased. Well, it might not be 1 thing, but there are 2 methods you can introduce to your everyday life to minimize your footprint and become part of the solution.

Zero Waste

The average person produces 1kg of waste a day, this adds up to 2.3 trillion tons globally, a year!

Zero Waste is a lifestyle that promotes garbage reduction and avoids waste at all costs. In the UK only 43% of all trash is recycled, the remaining 57% goes in a land-field, underground, or in the oceans. Every year we throw 8 million tons of plastic in the oceans, and if these numbers don’t change by 2050 there will be more plastic in the sea than fish. If this hasn’t horrified you enough, every single piece of plastic ever produced, still exists!

 

So what can you do to help? You can follow the 5 principles of Zero Waste:

  1. Refuse:NO to plastic of any kind, to one-use products, samples, freebies, paper waste, junk mail
  2. Reduce: cut down your expenses, if you need something, borrow, buy second hand, or of great quality
  3. Re-use:use materials that last, such as steel, wood, glass, tin, or natural fibres like cotton and linen
  4. Recover:don’t throw away your scraps, but turn it into broths, compotes, chutneys, soups, and recover energy through composting

 

If after the first 4 steps you still have trash to throw away, then and only then you can recycle:

  1. Recycle:use recycled materials as much as possible, and separate your garbage in different bags

 

 

Minimalism

Contrary to common belief, minimalism is not the art of owning nothing, nor living in a sterile space, and it has nothing to do with owing a certain number of objects. This lifestyle is inspired by the Japanese Zen philosophy and it is more about your mindset than your physical reality. In fact, minimalism is about having only what is necessary, and doing only what serves purpose in our life, so it’s centred around what is essential for you.

 

Marketing and advertising make us believe that we are incomplete, and that the answer to our in-satisfaction is whatever product they are trying to sell us. This feeds our subconscious and chains us to a consumerist lifestyle that will never make us happy. Through minimalism we can get rid of all the excess in our life, removing everything that doesn’t serve a purpose. We tend to surround ourselves with object to fill a void, and end up carrying around confusion, chaos, untidiness; our primary needs end up buried under a mountain of useless junk.

 

The hardest part is simply to begin, because it will seem like an impossible task and it will feel like an endless process. But trust me you will get out on the other side so much happier! Minimalism will change the way you look at your possessions and the purging phase is the most liberating experience I ever had. You will get so much satisfaction seeing your space getting clearer.

 

Where should you start? Look through all the objects you own and make a list of everything

Assess each object by asking yourself the following questions:

– What purpose does this object serve?

– What need does it satisfy?

– Does this object make you happy?

– When is the last time you used it?

– Do you have another one that does the same job?

– If you lost it, would you be upset about it?

 

Once you have answered all the questions you will have an idea about what you want to keep and what you can get rid of.

 

How does that translate into your travelling experience? How can you make a difference?

 

You can see the world without compromising the environment and the local communities:
  • Use the most energy-efficient transportation available
  • Be resource efficient and use energy, water, and other resources only when necessary
  • Use reusable materials, so avoid plastic, and recycle whenever possible
  • Share your experience so you can help educate others, and more people will get involved
  • Engage in sustainable programs wherever you go, so you can leave the place cleaner than you found it
  • Not participate in activities that harm the environment, the animals and the local community
  • Remember that you are in someone else’s home: they will have to live with whatever you will leave behind
  • Spend money so that it remains with the local community
  • Use services owned by local businesses or members of the community
  • If resources are scarce make sure you are as self sufficient as possible
  • Be sensitive to fair pricing and do not seek out bargains at the expense of the local producer
  • Be satisfied with what the local economy can provide
  • Remember that everyone is different, not better or worse, so treat everyone with respect and dignity
  • Avoid offensive behavior, especially in regard to clothing, traditions and beliefs
  • Be humble and do not expect special privileges
  • Enter a culture in a spirit of humility, with a desire to understand it before forming an opinion about it
  • Choose activities that preserve and celebrate cultural diversity

We hope you will use some of the above ways to lower your travelling impact, even if you incorporated just one of these steps you would be helping the planet more than you did yesterday. Happy holidays!

 

Maria Vittoria Compagnoni

Maria Vittoria Compagnoni

Founder of Simply EcoNomads

Maria Vittoria writer, blogger, activist. She is planning to see the world with minimum to zero impact on the planet, since it’s one of her greatest passions.
On her blog you will find insights and stories about travelling, veganism, healthy living, zero waste and minimalism; sharing all her tricks and tips to live life to the fullest with a positive impact to nature. Welcome!

A Queen Within: Adorned Archetypes

NOMA is holding since February an Exhibition called  A Queen Within: Adorned Archetypes until May 28, 2018 presenting rare pieces from one of the world’s largest private collections of Alexander McQueen fashion. "NOMA’s first major fashion exhibition will feature...

SMART FASHION = SLOW FASHION

The Circular Project, founding partner of the Sustainable Fashion Association of Madrid MSMAD in collaboration with the Association of Fashion Designers of Spain ACME and  Slow Fashion World returns with a second edition theme for fashion: Smart Fashion = Slow Fashion...

Become a Sustainable Traveler

We can all experience everything our planet has to offer and having a positive impact on the places we wish to see.   Our planet is our responsibility and we should all do the best we can to maintain, aid and restore it to its full beauty, because if we don't, nobody...

7 steps to brand up your business' sustainability: Vol 1

7 steps to brand up your business' sustainability: Vol 1

Do you want to grow your business’ sustainability or create a sustainable brand? I have compiled seven steps that help you to market your label from the outset in a sustainable and ethical manner. To pass on the input as vividly as possible to you, I have written a step by step guide. This post is not to be a one-man show, but I want you to participate actively. Therefore, try to work through this guide step by step and answer the questions as specifically as possible.

This article is especially for labels that are still building their brands and are unsure about the right marketing. In order to establish a sustainable brand and to be perceived as such, it is important that you integrate this topic into your corporate culture from the very beginning. So I will start by discussing a few basic points before we talk about how you can integrate sustainability into your marketing mix.

 

1. CREATE A CULTURE OF ETHICS

It is important that you not only appear ethically in your external communications and in dealing with your customers, but you must live it in all areas of your company to be perceived as such. You must ensure that everyone within your company is treated with trust, respect, and dignity in every interaction. To achieve this, you must create a corporate culture in which social values are just as important as monetary goals, every day. In the implementation, you can follow the following steps;

What ethical values are important to you personally

 

Determine them and integrate them into your professional and private life. Be an example for your employees.

How do you communicate within your company? How is the external communication?

 

Analyze the status quo and make absolute transparency and openness a key factor of your business. Always. Absolutely always. Implement an open-door policy and ask your employees for their opinions.

What ethical standards should apply to your company?

 

Create an overview of all the important values and procedures. It should be a real document, to which your employees can adhere and which provides help with grey areas.

How do your employees deal with the ethical requirements?

 

Make sure that everyone adheres to the ethical requirements. Do not allow exceptions.

How is the topic of sustainability integrated into the company’s daily life?

 

Value ethical behavior and reward it.

 

“It is important that you not only appear ethically in your external communications and in dealing with your customers, but you must live it in all areas of your company to be perceived as such. ”

 

2. DEVELOP A BRAND PERSONALITY

Brands are perceived by us as faces. As Faces of people. The more harmoniously and consistently a brand has been developed, the more it is like a unique personality that is in a relationship with us. This link between the brand and its customers has a big impact on your brand success.

In specialist jargon, this step is called the creation of a brand personality. This brand personality characterises the set of human features associated with your brand. The characteristics can include both, demographic features (age, gender) or even classical personality traits (intelligence, sincerity). When developing a sustainable business with a unique brand personality, one has to take a few peculiarities into consideration. It is super important that you build a personality that is perceived as authentic and believable by your target audience. In contrast to traditional and big brands (L’Oreal, Chanel), that portray the typical brand image of a glamorous, attractive beauty, it is about creating a brand personality with a deeper and more meaningful attitude. I’ll now show you four ways to creatively build your own brand identity.

Your Brand Goes to a Party

 

First of all you have to imagine how your brand shall appear towards others. Let’s say your brand is a person who enters a party. Of course you want her to communicate with the other guests at the party in a memorable way. What would you say and how would your approach be – quietly or gently? Would your sound be more technical and specialized or accessible to everyone? Write the words that describe how your brand would behave.

20 Things About Me

 

Ready for a party game? Imagine your brand is a person and that person created a list of 20 things that he/she would say about him/herself. Use Internet memes, quiz games and lists to get particularly funny and interesting features. Be creative! Once your brain has adjusted to it, the words will flow. Once you’re done, look back at the list and see what similar features you’ll find there. Is your tone more serious or funny? Are your facts direct or abstract? If you add these details together, you will create an impressive picture of your personal brand personality.

Find a Spiritual Animal for Your Brand

 

Maybe the comparison to a cocktail party does not quite fit your brand. If so, try it with the concept of a mascot – this is not only an antique concept, but also one that has proven successful in the modern marketing and advertising world. Most will immediately recognize classic automotive brands such as Cougar, Mustang, Thunderbird and Impala. Mustang is one of the longest surviving brands of automobile history. The horse in full gallop with the wind-blowing mane is apt for the brand’s desire for freedom, the open road and the independence of the American spirit.

A Face to Your Brand

 

Animals do not work for you, either? Then try to imagine the ideal speaker for your brand. This could be anyone from an “everyone” to a well-known personality. Then imagine how this person would speak, dress, or present itself, and how these elements could appeal to your customers. Would you focus on networking and communication, or on individual creativity? Write down the personality traits of your speaker. Few brands have a better symbolic spokesman than Abraham Lincoln, whose striking bearded silhoutte is the forefront of the Lincoln Financial Group logo. After all, you would entrust your money to anyone who bears the name “Honest Abe”, right

No matter if you chose one or all of the above methods, you should have created a good list of brand properties at this point. These words help you to define your personal brand identity – an emotional fingerprint with which customers can immediately identify themselves.

 
 

3. DETERMINE YOUR OPTIMAL MARKETING MIX

Now that you have determined your personal brand identity and integrated the topic of sustainability into your daily business, we can now focus on marketing. The basic question in “Green Marketing” is: How can we use proven marketing tools to create good “green” ideas, concepts, projects and products? Starting point for this is the traditional marketing mix that consists of the four instruments Price, Product, Place and Promotion. We will work through these tools within the next steps, starting with product policy.

 

4. IDENTIFY YOUR PRODUCT POLICY

Product policy is the basis for the marketing mix and the other marketing instruments. It is distributed in three levels: customer benefit, product design and product service. At first, your products should be placed in the right light. Afterwards, the areas of design, packaging and quality are matched to your target group in order to achieve a consistent image.

In order to determine the right product policy for you, it is helpful to answer the following questions:

The Core Benefit: How Does My Product Help My Customers?

  • What kind of customer needs do I want to fulfill with my product?
  • Do I meet this need better than my competitors? If so, how?

Product Design: What Should My Product Look Like?

  • How should my product be packaged?
  • What kind of labeling do I use?
  • Which packaging sizes do I choose?
  • Are my products discriminating? If so, how can I prevent this?
  • Is my product environmentally friendly?
  • What is the design of my products?
  • What is the quality of my products?
  • Which characteristics are particularly important for my product?
  • What is my brand name and what does it mean? Are there any property rights

The Product Service: What Additional Services Do I Offer?

  • Do I have a special service for my customers (hotline etc)?
  • Do my customers receive benefits in delivery (e.g., no shipping charges)
  • What are the return periods?
  • Is there a warranty period?

You should definitely check your entire product lifecycle in this step and make sure that it is fair with regard to ecological and social aspects. Sustainability in parts, makes no sense at this point and does not promote a clean appearance of your brand. The motto is “completely or not at all!“

 

5. BUILDING YOUR PRODUCT PRICES

 

Price policy is primarily about finding the optimal price for your product. Your own costs, strategic positioning and competition are important influencing factors for pricing. Therefore determine the price that is right for you step by step:

What Are My Prime Costs?

  • What costs exist in my company
  • How much do I need to earn per product?
  • Is there a scope for discounts?
  • What price are my customers willing to pay?
  • What is my desired profit margin?
  • What is my desired selling price? (prime cost + desired margin)

What Are The Prices of My Competitors’?

  • What are the merchantable prices?
  • Is my selling price realistic?

It is important that you first collect all arising expenses, to be able to determine your margin. Once you have done this, check your pricing on the market compared to your competitors. Also pay attention to the fact that your pricing is not misleading for your customers, and that you are not doing price discrimination

6. PLACE: DETERMINING YOUR SALES CHANNELS

 

The marketing tool place implies your distribution policy, you must decide how to bring your offer to the customer. Normally you can use an intermediary or you sell directly to the customer. For sustainable brands it is recommended to sell directly to your customers. This enables you to create a sustainable customer relationship and to be viewed as authentic. If you also want to integrate indirect sales in your sales channel, cooperate with retailers that have a focus on sustainability and do not use platforms like Amazon. But there is more than only one option for your sales. So the central question is where your target customers are buying and which sales channels are thus suitable for your brand.

Possible sales channels are: retail sails, market stalls, pop up shops, your own online shop, mail order, doorstep selling or factory outlet.

To identity which channel is right for you, you can use the following questions. It is also possible to combine more than one channel if this fits your target audience:

Where Are My Customers?

  • Where do my customers normally sell their products? Online? Offline?
  • Is my target group homogenous?
  • Do I need to combine different sales channels to reach my target group?
  • Where do my customers live? Big cities? Rural areas?

7. HOW TO PROMOTE YOUR BRAND

The promotion tool in the marketing mix stands for communication, whereby the communication policy in marketing includes all sales-promoting and image-forming measures. This step is very important for implementing a sustainable brand. Sustainability is equated by many consumers with renouncement. Successful sustainability communication must overcome this negative association. Especially companies with eco-socially responsible textiles and fashion in the assortment have to fight with some image problems. On the one hand, these types of textiles (in particular the eco-textiles) are associated with positive properties such as “without chemistry”, “natural”, “healthy” and “skin-compatible”. On the other hand, such products also have prejudices, such as aesthetic deficits in form and color as well as convenience disadvantages, such as rough and uncomfortable fabrics. To overcome those prejudices you have to focus on an open and transparent communication and ensure a good accessibility and a high response guarantee for your costumers.

There are a lot of different tools you can use in your communication. What is best for your brand always depends on your positioning, business goals and products. The main tools for sustainable brands are the following: public relations, product presentation, creating public awareness and online marketing. The  following steps will help you to establish a communication policy:

Public Relations

  • What current internal topics can I report regularly?
  • Whom can I send press releases to? Media representatives? Blogger? Influencer

Product Presentations

  • What presentation concepts fit my brand?
  • What events can I use to present my products? Eco-fair trade fairs? Fashion shows?

Creating Public Awareness

  • How can I empower my customers and make them feel that they can make a change with their purchase decision?
  • Are there any opportunities to appear as a speaker to my target audience?
  • Can I participate in political work targeting my branch?

Online Marketing

  • Where does my customers get informed online?
  • Where do my customers shop online?
  • What social media channels does my customers use?
  • What are the most famous influencers for my branch? How can I make them get involved?
 

Congratulations, now we have successfully worked through the basic topics of branding and marketing! This article, of course, has only dealt with the theoretical foundations of marketing. Before it comes to the practical use of marketing tools, it is very important that each brand has gone through these theoretical steps. Only those who have built a detailed theoretical marketing framework can also be successful in their practical implementation. Before you know what marketing measures are successful for your brand, you need to determine whom and what you want to achieve. For this reason, there will soon be a second, more practical contribution to this topic. I will show you how to develop a practical marketing plan based on these theoretical foundations and which marketing measures are particularly effective for sustainable brands.

Sina Helmke

Sina Helmke

Regional Director for Germany

German blogger, digital nomad, wellness and adventure lover. A three-month long break in Asia transformed my mind. Since then I’m following my passion for health and wellness because I believe that it’s all about work-life balance.

 

A Queen Within: Adorned Archetypes

NOMA is holding since February an Exhibition called  A Queen Within: Adorned Archetypes until May 28, 2018 presenting rare pieces from one of the world’s largest private collections of Alexander McQueen fashion. "NOMA’s first major fashion exhibition will feature...

SMART FASHION = SLOW FASHION

The Circular Project, founding partner of the Sustainable Fashion Association of Madrid MSMAD in collaboration with the Association of Fashion Designers of Spain ACME and  Slow Fashion World returns with a second edition theme for fashion: Smart Fashion = Slow Fashion...

Become a Sustainable Traveler

We can all experience everything our planet has to offer and having a positive impact on the places we wish to see.   Our planet is our responsibility and we should all do the best we can to maintain, aid and restore it to its full beauty, because if we don't, nobody...

Ethical Fashion Show 2017: The Highlights

Ethical Fashion Show 2017: The Highlights

The Funkhaus Berlin was the hot spot for eco-fashion during Berlin Fashion Week this year. A record of 180 international labels participated in the exhibition Greenshowroom and Ethical Fashion Show 2017 Berlin from the 4th to 6th. International top players presented their new collections for summer 2018 in the Shedhalle at Funkhaus. The wide offer ranged from contemporary to street and casual wear as well as shoes and accessories.

One of the stylistic trends for the upcoming summer will be innovations in the craft segment that are based on traditional craftsmanship – coupled with contemporary design. Athleisure is also becoming an important catchword, meaning sporting themes that are fashionably interpreted. The overall focus of the event was a new understatement combined with minimalistic designs and high-quality material. In addition, you could also find many colourful or romantic all-over prints as well as lacings for the 2018 collections.

Ethical Fashion Show 2017

Below you will find Slow Fashion Worlds personal Highlights of 2017 Ethical Fashion Show:

TALKING TO SAFIA MINNEY

Our biggest highlight was by far the great opportunity to interview Safia Minney. We managed to catch her after the lecture she had at the first day of the Ethical Fashion Show and where she talked about her new book „Slave to Fashion“. Below you will find an extract of our talk with her. The whole interview will be send in one of our next newsletters:

SFW: What does Slow Fashion mean to you today?

S.M.: I think Slow Fashion means really using sustainable materials, creating beautiful pieces that you can treasure and at the same time maximising the value added. What I mean by that is using hand crafted processes, like hand knitting, hand weaving and hand embroidery. I think these techniques come under the umbrella of Slow Fashion, as does of course organic materials like cotton, linen and certain types of hemp. But I think what we are looking for, is a way to do fashion that has the aesthetics and also has the ethics intact. So of course we have to slow down the model of fashion which consumes huge amounts of natural resources and creates huge volumes of clothing that are not degradable quickly at all. Mostly they are made with no respect to the workers: they are not paid a faire wage, they are often highly exploited and slave labour is often the basis on which they are brought into the manufactures. Slow Fashion is about really taking a step of rethink the fashion industry. About how we make products and about how we dispose products.

Talking to Safia, who is without doubt, one of the most important role models of the ethical fashion movement really encouraged us and she gave us some great advices for our work with Slow Fashion World.

http://www.safia-minney.com/slave-to-fashion.html 
http://www.peopletree.de 
https://po-zu.com

THE RUNWAY SHOWS

One of the highlights were of course the runways that took place on the first floor of the Shedhalle at Funkhaus. Part one of the show opened with a playful collection for women and children by C.Pauli. Followed by Miss Janna’s recycled nylon retro swimwear, Somyso’s business collections and elaborately crafted items in indigo and the capsule collection Living Blue x Natascha collection by Hirschhausen. Other labels were Biaggi Atelier, Inti Ferreira, Jungle Folk, Laurie Procès, LVMH CSR Young Talent Award, and Things I Miss. Lanius rounded the show with a dress of recycled saris. Part two was the catwalk show “Ethical Fashion on Stage”, featuring a wide range of contemporary streetwear and casual wear. You could find selected outfits of different labels of the Ethical Fashion Show Berlin. Trends for the upcoming season are: Sneakers with dresses, all-over prints and maritime themes – presented by the labels Anukoo Fair Fashion, Eco Bambou, Greenbomb, Indigo People, Life and wonder. German VIP guests visiting the shows were: Sanny van Heteren, Renate Künast, Barbara Maier and Barbara Engel.

FASHION CHANGERS X PREPEEK

PrePeek is a blogger lounge that was premiering in this years Ethical Fashion Show. It is kind of a networking platform that opened up a channel of communication between the exhibitors and the consumers. Blogger and influencer had the opportunity to pick clothing from participating labels and take part in a photo shoot. Cooperation partner of this event was „Kleiderei“, which is an online rental company for fashion. The prePeek was originated and organised by the „Fashion Changers“ together with the Greenshowroom and the Ethical Fashion Show. More than 200 people gathered during the event and caught up the latest information and trends in the green fashion industry. 26 labels participated in PrePeek and more than 100 looks were shooted.
https://www.youtube.com/fashionchangersxprepeek

THE KNOWLEDGE LOUNGE

Ethical Fashion Show 2017While the ground floor was the place to be for the Greenshowroom and all the fashion labels, the upper floor offered a „knowledge lounge“, where you could get informed about sustainable certificates like the GOTS label or Fairwear. You could meet them in their booths or join of the many lectures. „Oeko Tex Germany“ for example, presented their new seals „STeP“ and „Made in Green“. STeP stands for „Sustainable Textile Production“ and it is a certification system for brands, retail companies and manufacturers from the textile chain who want to communicate their achievements regarding sustainable manufacturing processes to the public in a transparent, credible and clear manner. „Made in Green“ is an independent textile label for highlighting consumer products and semi-finished products at all levels of the textile chain that are made from materials tested for harmful substances and that have been manufactured by using environmentally friendly processes and under safe and socially responsible working conditions.
https://www.oeko-tex.com

MEETING THE CHANGE MAKERS

The Ethical Fashion Show and the Greenshowroom 2017 was full of awesome labels, beautiful designs and amazing change makers. It is hard to summarise it and present you just a few of them, but the following brands really inspired us:

Upshirt makes great T-Shirts out of leftover materials. They call themselves “The Tee with the tiniest environmental footprint“.
https://upshirt.org

La Petite Mort is an organic streetwear label that is born in Paris and handmade in Peru. They have a fable for art, craftsmanship and travel and their aim is to create it slow, clean and fair.
http://www.la-pm.com

Globe Hope is from Finland and produces fashion made of old seat bells, advertising banners or parachutes. Each of their items is unique and their designs are really colourful. They are also strongly committed to slow fashion.
https://www.globehope.com/de/

Wear Your Waste Wear is a passionate environmental company that makes bikinis made of recycled fishing nets covered from the sea.
http://wearyourwaste.com

 Sina Helmke

Sina Helmke

SFW Marketing Manger & Regional Director of Germany

German blogger, digital nomad, wellness and adventure lover. A three-month long break in Asia transformed my mind. Since then I’m following my passion for health and wellness because I believe that it’s all about work-life balance.

A Queen Within: Adorned Archetypes

NOMA is holding since February an Exhibition called  A Queen Within: Adorned Archetypes until May 28, 2018 presenting rare pieces from one of the world’s largest private collections of Alexander McQueen fashion. "NOMA’s first major fashion exhibition will feature...

SMART FASHION = SLOW FASHION

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We can all experience everything our planet has to offer and having a positive impact on the places we wish to see.   Our planet is our responsibility and we should all do the best we can to maintain, aid and restore it to its full beauty, because if we don't, nobody...

Want To Be Truly Productive? Slow Down First

Want To Be Truly Productive? Slow Down First

As a freelancer, business owner or entrepreneur it’s challenging to stay highly productive and keep a healthy work-life balance at the same time. As a busy freelancer and wellness blogger, I know too well how it feels but I developed effective strategies. I’m telling you how to deal with long to-do lists, distractions, and stress to reach your best productivity and health level. Here are my best tips for you.

Can you relate to the following problems?

“I feel both overworked and like I’m not working hard enough.”

“Feeling pressured is good but I feel overwhelmed.”

“Afternoon slumps kills my productivity easily.”

I faced the same challenges. When I was working full time and on the weekends for the startup of my boyfriend, I was drowning in to-do lists and felt always overwhelmed. I had to come up with a better work-life balance to not risk a burnout and stay productive.

 

Learn from my mistakes

According to the Oxford Dictionaries “productive” is defined as “achieving a significant amount or result”. You agree easily, right? Who doesn’t want to achieve goals and many work results? However, as easy the definition and theory are as challenging is the reality and practice. Many people think that they will have the biggest results if they hustle. They’re pushing themselves and overwork just because they have very long to-do lists and they feel that taking any kind of break means only losing time.

That’s a mistaken belief.

A while ago I thought that too. I was working six to seven days a week barely taking breaks because I love what I do. I thought that working on my passion projects isn’t real work. The problem is that being online most of the time has its negative consequences. You get easily internet addicted. You maybe use your private Facebook sessions to network, but to set no limits is dangerous.

You not only start to lose energy and focus but sooner or later you get seriously overwhelmed and stressed which can lead to exhaustion, tiredness or a serious burnout. To put it briefly working without limits makes you sick and eventually kills your productivity.

So how exactly did I improve my productivity?

I simply slowed down and developed a new work strategy. Here are my top tips based on my own experiences for you:

I faced the same challenges. When I was working full time and on the weekends for the startup of my boyfriend, I was drowning in to-do lists and felt always overwhelmed. I had to come up with a better work-life balance to not risk a burnout and stay productive.

Develop healthy routines

Actually, I didn’t like routines some years ago when I was working as an editor for TV channels and a press agency. Routines made me bored and they stole my creativity. You ask, why I now recommend and love routines? For the simple reason that I’m now my own boss playing with my own rules, working for my very own success and not for a boss or company which values I’m not sharing.

Routines are pretty much underrated. They may seem old school to you but they help to establish habits and discipline. Sure, there are days when you feel too tired or you’re sick and you just can’t follow a work day routine. But that should barely happen if you slow down and follow healthy habits.

On an average working day, I follow these three routines

Morning routine

I set an alarm at 9 pm but often I wake up before that time. I slowly get used to the sunlight in my eyes, I stretch my body while laying in the bed and think of something positive. I ignore my phone completely to not get distracted and stressed with all the new messages. I make my bed, go to the bathroom and eat breakfast. Only then I start to turn on the WiFi of my smartphone if I feel like and if I’m alone without my partner or family. After the breakfast, I start to schedule my work day and set priorities. I will tell later how to do that.

Lunch routine

When it comes to lunch, I again ignore my phone completely to focus on the food and conversations at the table. Even if I eat alone I rather enjoy resting my eyes while looking out of the window. I give my brain the chance to relax completely. I’m a big fan of eating slowly to bring awareness to the taste and feel of the food.

Many people multitask but that’s not worth it. There are studies which show that multitasking reduces your efficiency and performance. The brain is not able to perform two tasks successfully at the same time. Eventually, you lose the ability to pay full attention.

After my lunch, I take around 20 minutes more to lie on the sofa. Sitting all day long is very unhealthy. Stretch your body as often as you can! I close my eyes and meditate a bit. Very slowly I get myself back in the mood to work online.

Evening routine

During the evening it is very important to slow down and de-stress. I try to finish my work at the same time every day so that I don’t eat too late dinner. I just don’t sleep well if I go to the bed with a full stomach.

I personally often end my days answering some private messages. That is how I slowly switch from work to private mode. I like to read a newspaper, and once in a while I watch TV to unwind. I try to not use screens in the evening, though every few days I scroll through Instagram or Pinterest to get inspired and relaxed.

Short before I go to bed I like to stretch my body again with the help of yoga. I usually turn off the phone WiFi. Only when I do a guided meditation I would use an app like Insight Timer.

Since I follow those routines I have a better focus and feel less stressed. But that’s not all I do to increase my productivity.

 

Here are my top tips for high-quality work results

1. Have a dedicated workplace

There are many people who can work everywhere, on the bed, in the kitchen or even at the beach. I personally like to have a workspace which has the only purpose of work and nothing else if possible. Be honest with yourself, can you really focus on important tasks in a café when you’re forced to listen to conversations at the table next to you?

I myself like co-working spaces where people come to work and network. At home, I choose a “corner” of the apartment which is calm and tidy. It gives my mind the possibility to focus better.

2. Create a schedule

To be truly productive you should not just work when you feel like. I use the time after breakfast to create my schedule for the day. Many friends tell me that they have difficulties in prioritizing tasks. I had the same problem! But I discovered a simple method which changed my life. It is the so-called Eisenhower Box. The principle helps you to make a difference between important and urgent tasks because it isn’t the same. Read here how it works.

Everybody has preferences when it comes to the most productive daytime. Some people prefer the mornings, others have more energy later in the day. When is your best work time? Use always this period to work on your most urgent and important tasks.

3. Set due dates

Once you set your priority tasks, set a due date. Mark a time during the day or a day in the future when you want to have the result. Use a calendar and have your goals always visible. Even when you don’t work with clients and “just” for your own blog, for example, set due dates as well. Discipline and commitment lead to success.

4. Set a timer

 

Don’t just start to work on your tasks until you get tired. I’m a big fan of the Pomodoro technique which helps me to focus, avoid multitasking and get quick work results. The principle is based on 25-minutes sprints and 5-minute breaks. Read here how it works and why it’s a fantastic method to be more productive.

5. Don’t try to be perfect

 

Some years ago I tried to be perfect with pretty everything in my life. No surprise, it didn’t work out. It only stressed me and I didn’t make the progress I wanted. Perfectionism is dangerous. It not only steals time but it’s not even as important as you think. Since I prefer “progress over perfectionism” I accomplish much more tasks than before.

Sure. it depends on the kind of task. But most of the time perfectionism is not needed. If you follow routines and use a good time management, you will deliver quality results due to the fact that you work with a high focus.

6. Separate work from your private life

As a freelancer, business owner or entrepreneur you will always have duties and long to-do lists. And when you have fun working on it, it’s hard to stop, right? I know it too well. However, as I described in the beginning, I couldn’t stop and overworked which was leading to high stress and tiredness.

Don’t do the same mistake and protect your body and mind. We are not robots, we are human beings with energy limits. If you ignore tiredness and stress you risk a burnout sooner or later.

7. Do a regular digital detox

 

The human brain needs regular breaks from work to function healthy and well. This not only applies to one work day but also to a week. Don’t work seven days a week. I personally take off two days to fully recharge my batteries.

What helps most is to disconnect completely and enjoy offline life. A digital detox means to turn off or at least ignore any kind of devices like smartphone, tablet or laptop. Many people are addicted to the internet and they feel pressured by all the messages. But you deserve to rest, you need it!

I was writing a separate article about the importance of being offline and how to master a digital detox in 5 easy steps on my blog Wellness Nomads.

8. Say no

 

Saying no is one of the most important tasks you should learn. Being constantly online gives others the feeling that you’re available around the clock. Your friends or network contacts want to talk to you? Find a time which fits your schedule and doesn’t disturb your routines. If a message pops up, you don’t need to react immediately. Set certain times during the day to answer them. People will get used to it.

Another reason to answer messages at certain times is that you do it with a focus. Like I said, don’t multitask or you get bad and superficial results. By the way, if you’re able to say no and set limits, people will take you more seriously because that’s how professionals work.

9. Socialize

Working alone at home can be a blessing and curse. Studies show that talking to people online, for example through Skype or FaceTime, is not replacing a real life meeting. We’re more connected than ever but the feeling of loneliness is rising among young people.

Facebook and social media, in general, are pretty superficial regarding the style of communication, don’t you agree? We interact a lot on those platforms but do we feel truly and deeply satisfied in the end?

How do you feel after a cup of coffee with a friend in a café where you’re able to touch each other and look into each other’s eyes? Two positive effects come together in real life. First, you can hug, laugh loud and talk endlessly. Plus, you are offline, relaxing and enjoying many little precious moments which Facebook and Co. will never be able to give you.

Summary

– follow routines to create healthy habits

– set priorities (Eisenhower Box)

– create a schedule for the day

– set due dates

– set a timer (Pomodoro technique)

– focus on single tasks, don’t multitask

– let go of perfectionism

– separate work and private life

– do a regular digital detox

– learn to say no

– socialize in real life

Work is important, but without health and wellbeing, you will not accomplish much. It’s all about balance. If you make a slow and conscious living your first priority, you will see how your productivity grows and how the quality of your work results improves.

These were my favorite tips based on my personal experience. I’m sure you have other tips to be productive. Tell us how your work routine looks like. We’re curious to hear from you. Just leave a comment below!

Take care and life, Kathrin

Kathrin Hartrampf

Kathrin Hartrampf

Founder of Wellness Nomads

German blogger, digital nomad, wellness and adventure lover. A three-month long break in Asia transformed my mind. Since then I’m following my passion for health and wellness because I believe that it’s all about work-life balance.

Check out Wellness Nomads 

A Queen Within: Adorned Archetypes

NOMA is holding since February an Exhibition called  A Queen Within: Adorned Archetypes until May 28, 2018 presenting rare pieces from one of the world’s largest private collections of Alexander McQueen fashion. "NOMA’s first major fashion exhibition will feature...

SMART FASHION = SLOW FASHION

The Circular Project, founding partner of the Sustainable Fashion Association of Madrid MSMAD in collaboration with the Association of Fashion Designers of Spain ACME and  Slow Fashion World returns with a second edition theme for fashion: Smart Fashion = Slow Fashion...

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We can all experience everything our planet has to offer and having a positive impact on the places we wish to see.   Our planet is our responsibility and we should all do the best we can to maintain, aid and restore it to its full beauty, because if we don't, nobody...

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