Madrid Fashion Week- Slow Heart 2018

Madrid Fashion Week- Slow Heart 2018

Slow Heart – Fashion Week Madrid 2018 is here!
Once again Madrid highlights sustainability, environmental commitment, eco design and local initiatives with an incredible event called Slow Heart – Slow Fashion, Strong Heart.
Connecting bridges thanks to the collaboration between change-maker Paloma García founder of The Circular Project and Mariel Jumpa founder of Slow Fashion World. Both have been working together with a creative team and mentors to dedicate all year initiatives that includes sustainability at the top of the fashion agenda in their corresponding markets.Now with the addition and commitment to the founding team Susana Nakatani, Slow Fashion World is bringing the design and innovation back to the roots of the seamstress and fashion technology.
During Madrid Fashion Week ( from 5 to 15 July)  sustainable fashion will be on the loop showcasing  the magnificent work of dressmakers, designers, brands and create a diverse and inclusive scenery of talents committed to planet, people and animal protection!
Let us introduce you to our selected 5 diverse and conscious creative brands and designers showcasing in Madrid with their latest collections;
Greathical (Paraguay-Germany) –
Las Polleras de Agus (Peru) –


Maco Calderon –
Ek Katha – Ekkathastoryunfolds/
Conferences Slow Heart – Slow Fashion, Strong Heart  (Get your tickets and enter a giveaway when registering)

July 12-13 – Auditorio de La Casa del Reloj – Arganzuela. See the full program:

JULY 12, 2018

10 - 10.15 Inauguration Slow Heart 2018

Paloma G. López, Founder of The Circular Project, President of the Madrid Sustainable Fashion Association
10.15 - 11.30 MADRID ENTRE COSTURAS  - Moderator: Paloma G. López

Laura Escribano, bridal dressmaker
Susana Nakatani, dressmaker
Laura Grazier, founder of Altrapo Lab
Sylvia Calvo, expert designer in Circular Economy
Fouzia Graich, Soo Mee

12 - 14 WORKSHOPS AND PRODUCTION - Moderator: Susana Nakatani

María Zapata, Customizing
Silvia Gómez Cisneros, They embroider it
Teresa Gutiérrez, Claudina Romero,
Inés Rodríguez, Rir and Co. Textile Design
Griela Pérez, Las Polleras de Agus

14 - 15.45 Break

16 - 17.15 TECHNIQUES AND SKILLS - Moderator: Yunaira Méndez

Elisabeth Lorenzi, Power Textile
Alexandra Moldovan, Parallel Dimensions
Madhumita Nath, Ek Katha 
Maco Calderón, Maco Calderón 

17.30 - 18.45 INNOVATION - Moderator: Mariel Jumpa

Iñigo Molero, El Libro Blockchain
Miguel Otaudy, Desilico
Patricia Astrain, Recircular
Josefin Liljeqvist, Josefin Liljeqvist (SFW)

JULY 13, 2018

11 - 14 ACADEMIC APPROACH TO SUSTAINABLE FASHION - Moderators: Paloma G. López - Sylvia Calvo

Sonia Lázaro, University of Nebrija, Madrid, Spain
Téti Sánches, UEL - State University of Londrina, Brazil
Kim Gerlach, Kim Goes Eko
Lourdes Delgado, Center of Studies for Sustainable Luxury
Amparo Pardo, Polytechnic University of Valencia
Image rights: (c) Viktor Holm
July 13th. What time? 19.00 Runway Let it Slow! 2018 – Pasillo Primavera – Madrid Río  (Urban runway – FREE ENTRANCE)
July 14th – Showroom The Circular Project:
Meet and greet the brands where you will be able to buy the designs right off the runway! Address: Calle Ventura Rodríguez 22, esquina con Juan Álvarez Mendizabal, 28008 Madrid, Spanien
We want to highlight the collaboration of Asociación de Moda Sostenible Madrid, ACME (Asociación de Creadores de Moda España), with the Swedish Embassy in Madrid support for the press conference, Madrid Capital de Moda and Madrid city low Fashion World and the Association of Fashion Designers of Spain, with the support of the Embassy of Sweden, the Sustainable Fashion Association of Madrid and Madrid Fashion Capital, Ayuntamiento Madrid.
Get inspired! Connect with them in Madrid and get involved asking questions. Welcome to Madrid es Moda Sostenible!
Connecting Threads: Artisan’s journey to slow fashion / Fashion Revolution

Connecting Threads: Artisan’s journey to slow fashion / Fashion Revolution

Welcome to a multicultural journey taking you to a 2 day event of Pop Up shop & fashion talks.

Hosted by:

#SlowFashionWorld international platform gathering a growing collaborative community of brands, designers, industry professionals and advocates joining forces to “Get Inspired, Connect with change-makers and get involved” and slow down the fashion industry.

#Bohetnika Berlin based label that came about in 2016 with the dream of trading with local Mexican artisans and designers from small villages in the south of Mexico. Their goal is to have a fair trade partnership, spread the word about fair trade, handmade items, and the way of life for an artisan

Committed to #FashionRevolutionWeek we welcome you to awaken your senses and experience an energetic, positive and exchange experiences. Learn and meet the global artisan communities collaborating with brands to bring long lasting pieces of their culture, history and heritage.

What happens during these days?

The 2 days event aim to highlight fashion with identity, the art and traditions of artisan communities. To celebrate them, empower and recognize the artisans behind the label.

Events will include fair trade talks, fashion and tech for transparency, 20
min 1-1 session on how to grow your ethical brand.

We will be connecting with guest speakers from India, Spain and Peru together with the introduction of sustainable styling platform #TheRebirthProject


LOCATION: 7 Mares – The cozy winery space converted to a creative Pop Up event space introducing 10 curated brands from the Slow Fashion World community for PoP UP Special! Meet the brands.

  • Las polleras de Agus
  • Ek Katha
  • Qaytu
  • Makua
  • Chicabal
  • UnikBlends
  • Isa Luna
  • SAKÉ
  • Herdentier

Together with #TheRebirthProject #Bohetnika #SusanaNakatani will guide you to from a conscious wardrobe to experiencing the Mexican culture to how technology can bring transparency for social innovation. We are ready to connect you with change-makers from the fashion industry willing to share business and lifestyle tips!



2:00pm “Slow Fashion Meets Diversity” – Mariel Jumpa SFW founder & Moda Doc. América Latina film executive producer. A film directed by Brazilian change-maker Rodrigo Müller on the discovery to highlight and empower the stories behind the Latin America sustainable fashion actors and craft communities.

4:00pm “The creative Legacy of Indigenous tribes” – Yunaira Mendez Venezuelan Biotechnologist & sustainable fashion advocate bringing her roots through textile history and the connection to todays’ fashion.

5:00pm “Empollerando al mundo” – Griela Perez Peruvian Las Polleras de Agus a social entrepreneur working closely with a community of artisans, empowering andean women and men to bring back the art of the embroidery alive from the Peruvian andes.

6:00pm Panel discussion with Lizeth Soto from Bohetnika Cultural appropriation or appreciation? Inviting the audience for discussion.

April 28th – CONNECTING THREADS: Fashion +Technology

2:00pm “Conscious Fashion and the power of change” – Upasana founder Uma Prajapati working on various projects to promote artisan weavers, sourcing from farmers growing indigenous cotton, using organic and plant based dyes and developing skills and talent in villages in and around Auroville as well as other cities in India.

3:00pm “Blockchain technology and Sustainable Fashion” –Susana Nakatani founder of Susana Nakatani, a Swedish fashion label that cares about timeless style, solid handmade construction and that has a passion for sewing tradition. Susana has also a strong interest in Blockchain technology and works for KYC-Chain and Selfkey which have developed blockchain-based distributed ledger technology and a series of cryptographic protocols to encourage consumers to entirely own and manage their own identities and data (“Self-Sovereign Identity.” ).

5:00pm “ReBirtH your style” with Elsa Boutaric founder of The Rebirth Project, a sustainable styling platform that helps optimize a wardrobe through a virtual styling session. With ReBirtH, she hopes to help women use more of their clothes and be more creative with their clothing choices to enhance their look and style. ReBirtH has got you covered with the best tips and tricks to keep your style efficient and ethical.

7:00pm Slow Wine sessions (15 min) with the founders of Bohetnika, SFW and ReBirtH. Do you want to grow your ethical business/brand? Ready to exhibit or want to learn on how to create visibility online? (We will be doing give away sessions during the event with 3 entrepreneurs).

Free Entry / We suggest to do a donation for the organization and location. 10% will be donated to Fashion Revolution.

A Queen Within: Adorned Archetypes

A Queen Within: Adorned Archetypes

NOMA is holding since February an Exhibition called  A Queen Within: Adorned Archetypes until May 28, 2018 presenting rare pieces from one of the world’s largest private collections of Alexander McQueen fashion.

“NOMA’s first major fashion exhibition will feature contemporary designers showcased in an immersive gallery presentation. This exhibition’s bold couture explores different archetypes of femininity, and how these mythic characters manifest through storytelling in fashion over the past decade” – quoted by NOMA official website.

#NOMAQUEEN exhibition displays more than 100 experimental gowns, head pieces, jewelry and shoes. Designers also include Iris van Herpen, Charlie Le Mindu, Comme des Garçons and others.


Lauren Marie Reyes of Papalodown Agency

The exhibition was developed by curator Sofia Hedman from MUSEEA and Barrett Barrera Projects showcasing fashion, design, femininity. They also involved an expert advisory team formed by Faduma Aden, Kimberly Jenkins, and Anna-Klara Mehlich.

Faduma Aden Contelier


SFW Change-Maker Faduma Aden Social Entrepreneur, Advisor and Creative Director behind Jemmila and Contelier was selected as advisory board member. She focused on making the exhibition more inclusive and accessible to a wider audience. From the inclusion to new and established artists to “making sure we include cultural diversity” in  the texts close to the displayed designs . The exhibition explores seven personality types of a Queen – or, metaphorically, a woman: The Sage, Magician, Enchantress, Explorer, Mother Earth, Heroine, and Thespian. For that work Faduma selected as contributors Ruby Veridiano  for researching and writing about Filipina-Chinese history/mythology and me to write about the Peruvian/Mexican history/mythology. Furthermore Faduma also decided to include Somali mythology and proverbs. Check out in our Instagram for more here.

As a Peruvian building a community and living abroad, it is always a responsibility to represent your culture and roots wherever you go. Therefore this opportunity is a great contribution to visualize our culture. This contribution is an excellent example of how a community of change-makers can join forces, connect to fantastic opportunities and work together for a positive outcome.

A Queen Within: David Lachapelle, Alexander McQueen, Omar Victor Diop. Photography: Roman Alokhin


One of the designers exhibiting at NOMA is Herdentier , a handmade vegan brand from Hamburg,  Germany. Miriam Zabek has recently showcased her designs as well in Madrid at the El Paracaidista with the event we co-organized together with The Circular Project called Smart Fashion=Slow Fashion (see our previous blog). It was such a great surprise to see Herdentier selected to be part of the exhibition next to experimental gowns, headpieces, and jewelry by avant-garde fashion designers such as Alexander McQueen, Gucci, Iris van Herpen between other artists, photographers.

Thank you to Sofia Hedman  from MUSEEA and Faduma Aden for including our roots and inviting us to contribute in this one of a kind event of the year.  Check out the exhibition highlights here

Mariel Jumpa

Mariel Jumpa


Mariel has built a deep interest in sustainability and fashion working as a consultant for international projects. She is the founder of Slow Fashion World, a global platform connecting an international community and spreading initiatives to generate positive impact and action around the fashion industry. Mariel is a Marketing Advisor at Contelier, a creative agency that connects diversity management with business development.


Innovation has been a key point for Slow Fashion World before the platform was even funded officially in 2017. While SFW sets the accent in the slow philosophy, diversity and cultural identity, unifying a conscious community of change-makers, in Slow Fashion World, we...

A Conscious Closet Guide

Your free download I love fashion. I really do. But I also love mother earth a lot. Equally as much as dressing up for a night out or even everyday occasions. When I started my slow journey in 2015 I felt like the lonely wolf, tapping into unexplored lands. Slow...

A Queen Within: Adorned Archetypes

NOMA is holding since February an Exhibition called  A Queen Within: Adorned Archetypes until May 28, 2018 presenting rare pieces from one of the world’s largest private collections of Alexander McQueen fashion. "NOMA’s first major fashion exhibition will feature...

Pin It on Pinterest