SFW is committed to supporting creatives and changemakers by facilitating access to local and global opportunities. Our agency supports the achievement of the Global Agenda 2030, which is why the connection with US-based SFSFWI was important to us. Founded by changemaker Sandra Hanns, SFW decided to collaborate with a global team in pivoting the live Experts United event into a virtual conference.
ALADO DISEÑO (COLOMBIA) Andrés Restrepo and Alejandro González who develop a clothing brand and accessories working with collections created by rural, indigenous and artisan communities. They also work with Alado Novias (Wedding Gowns), each of them unique, showcasing the purity, classic design with a touch of Latin American cultural roots.
From Latin America to the world, introducing PRESENTE ANCESTRAL
The connection between artisan luxury, preserving craftsmanship and uniting creatives happened in one extraordinary event: PRESENTE ANCESTRAL. Choosing as venue the city of Paris, the aimed to be “Sustainable Fashion Capital of the world” by 2024 hosted this amazing show.
This event was created 100% by Latin American creatives, starting with its founder Carolina Dávila, from Davily Partners in alliance with our platform, Slow Fashion World. The event lasted two days, highlighting the catwalk where five fashion brands participated: Alado, Awaj Warmi, Ary Marrufo, Diabla and Sitakka. The conscious talks with Lucy Geulin and Dan Pontarlier and the trunk show with all the brands before mentioned plus Bohetnika and Soona Otomí, two clothing brands based in Berlin that work with artisans in Mexico. All the event was supported by the Chilean embassy, represented by Ambassador Juan Salazar, his wife Karen Oettinger and Pro Chile, who kindly opened the doors to creatives, agencies, journalists, and industry professionals to witness the creativity of Latin American design. Opening with a sound healing concert and copal ceremony, the event tele transported the whole audience to the Amazon rainforest with the purpose of showing forgiveness after the tragedy that affected dramatically the lungs of our planet.
PRESENTE ANCESTRAL was a whole experience! They showed what potential haute couture has in Latin America.
LIVE EDITORIAL – PRESENTE ANCESTRAL
A day before the event, the Slow Fashion World team met at the Chilean embassy to create the following editorial, which reflects the beautiful details of the Latin American brands. Inspired by the history and the beautiful architecture of the building known as “Hôtel particulier” or private hotel in english, the SFW creative team led by art director Lizeth Soto Rivas, reflected through these images the delicacy and versatility of fashion designs and classic style architectural details, also called Louis XVI. Within the team, there were professionals in the fashion industry: fashion designers and styling experts Maco Calderón and Melissa Herman. In makeup and hairstyle, the model and make up artist Dany Rocchi. The Brazilian model, Maria Clara Daros and under the assistance of our marketing advisor, Victoria Salum. All the photoshooting under the creative direction of our founder Mariel Jumpa and Lizeth Soto.
ARY MARRUFO (MEXICO) The woman empowering women through her Moon Collection that is inspired by the phases of women. Ary Marrufo is a certified brand working recycling pieces like organic cotton and hemp, working towards the commitment to make ethical fashion and co-creating along with artisan women in the southern of Mexico. The Moon Collection embarks us on each women’s journey experiencing different aspects in life while combining in in essence to feel empowered and valued. They work with cross stitches techniques and ancestral embroidery made by artisans from southeastern Mexico and are the creatives behind the movement “Change is Wild”, the NGO that will take Mexican fashion to think consciously and to demand ethics, and transparency
Carmen Camacho a notorious designer and creative behind the brand Awaj Warmi in Quechua means “women weavers”. She has represented Bolivia in international fashion shows, becoming one of the winners in 2019 Diseñadores de Autor Bolivia (DAB) where notorious personalities celebrated her latest collection. Carmen connects the traditional weaving with the contemporary design. Awaj Warmi NGO is found in Sucre, Bolivian capital. They work with noble materials like alpaca wool, baby wool and commit to fair wages to the communities.
PRESENTE ANCESTRAL an event that brought up the original shapes, vibrant colors and diverse textures that depicted Latin American countries showcasing the luxury of artisan craftsmanship.
BOHETNIKA is a Berlin based brand founded by Lizeth Soto Rivas (Behrendt) and Alexander Behrendt in 2016 with the aim to value the preservation and growth of Mexican artisanal and sustainable designs. By carrying these amazing handcrafted garments in Europe, Bohetnika promotes and empower Mexican artisans and cultural diversity through design. One of the main brand’s goals is to keep pre-Hispanic Mexican traditions alive while giving them a modern accent.
Bohetnika’s DNA is about the respect and admiration for the ancestral legacy and the workforce. The brand states that garments are not made on a large scale and that each one has different details and process and that is what makes Bohetnika unique.
Pamela Gallardo and Julia Beatriz Navajas, the creatives behind DIABLA BOLIVIA inspired by their Bolivian roots and country, they both define their creations as unique piece statements that embodies the cultural diversity and heritage of Bolivia. Diabla works closely with local artisans becoming a fair trade brand offering 100% handmade and ethical accessories. Each jewelry is a piece of art, naturally dyed with plants while using organic materials in each collection. Their latest collection is called “Tiu” in honor to their traditional dance in Bolivia called “ La diablada”. They also presented in this collection the vibrant colors and inspired by their national flag.
This live editorial shows the power that Latin American fashion designers have. The importance of organizations, associations and a community of change-makers getting together to invest in connecting bridges and bringing talent to the main fashion week catwalks in Europe and the world.
Maco Calderon works with noble fibers produced with minimum impact to the environment that surrounds it, their goal is to produce good quality comfortable garments timeless and ecological. His brand works with natural fiber producers of artisanal production of cooperatives, social enterprises and “alpaqueros” of Andean communities, preserving the traditions and collaborating to improve the quality of life.
Maco Calderon’s creations are handmade in the heart of the Andes of Peru in collaboration with artisans where tradition is transmitted from generation to generation. He says: “we do not believe in fast fashion and hyperconsumption, for this reason we make unique pieces totally handmade to measure for you. we create quality produced in small quantity, each garment is made with love, thinking about who will wear it”.
Bringing the natural vibe to the event, Paulina Irazabal is the creative soul behind SITTAKA. The charismatic woman that connects deeply to the essence of being present, to celebrate Latin American design and to honor through each head piece the work and resources taken from the Amazon rainforest. Sittaka is about uniting, collaborating, respecting, and healing through the art of clothing and hat pieces. She connects her passion to explore during her travels and respect to Amazon rainforest with designing and offering head pieces that are unique to empower women. Sittaka works in building close relationship with the Shipibo Konibo tribes in Yarinacocha, Peruvian Amazon.
About the shoes: The commitment for SFW is to unite a community for changemakers, IMM is an ethical brand empowering regufees and immigrants. The idea to connect different cultures willing to support each other is SFW core value. In this live editorial IMM and Sittaka joined forces to present a complete look ethically made. They were found in our community. Have you joined yet?
PRESENTE ANCESTRAL has a commitment to bring excellence in the shows and experience but also empower the social part. That way, they want to give back through crowdfunding campaign launched via Ulule platform, to raise funds for the Chilean foundation “Superación de la Pobreza”. Participating in this campaign, you are supporting the development of the local economy of artisans and women working for a better future. We believe that by investing in culture preservation, showcasing artisan craftsmanship and celebrating designers committed to empower their cultural roots, we maintain alive each country’s cultural diversity and ancestral techniques in textiles. Thank you Carolina Davila, Patricia Guerrero and Patrick Strickler and all the team for a taking us to a journey of celebrating and promoting more Latin American designers. We look forward for their upcoming show in Milan 2020 bringing the experience and taking everyone to a journey to slow down and connect with the haute couture fashion and artisan luxury of Latin America
Presente Ancestral – Paris Fashion Live Editorial
Photography: Lizeth Soto Rivas / @lizethsotorivas
Stylist: Melissa Herman / IG @_Melissaherman_
Model: Maria Clara Daros / IG @MariaClaraDaros
MUA: Dany Rocchi / IG @Dany_Rocchi
Production Assistant: Maco Calderon / IG @Macocalderon_official
Production Assistant: Victoria Salum / IG @VictoriaSalum