SFW Latin America ft. Leslie Palacios

SFW Latin America ft. Leslie Palacios

We got some news! Slow Fashion World officially in Latin America announcing our SFW change-maker Leslie Palacios. She connects the world through the digital world in fashion, with a strong commitment & experience working with Association Alpaca International, and immerse in the Alpaca World in Peru. Did I mention she is a professional dancer too? Together with SFW, worked and developed a strong collaboration to connect Alpaca, Latin American fashion and network to Europe, the world.

I met Leslie during my last visit to Alpaca Fiesta 2018. The connection was made before our last visit to Alpaca Fiesta 2018 bringing international change-makers to the event, an unforgettable event for both SFW and Leslie Palacios. It was the before and after or a closer collaboration which resulted in the Association of International Alpaca’s digital magazine NEW.

As a Peruvian living and building a global platform in Europe, we managed to connect and align our goals to connect the world with conscious, creative women and men with strength, creativity, ethics and vision. This embodies Leslie’s work, from opening us the possibility to explore the Alpaca World, meeting relevant leaders from the industry like Daniel Aréstegui, Raul Rivera, between other industry professionals and change-makers developing the industry from local to global, showing the potential of Alpaca as the fiber connecting the world. Together with Leslie this is our mission, the potential of Alpaca in fashion is huge.

Leslie Palacios truly invests her life and career in the Alpaca World as she believes is the future of fashion. A fashion with sustainability as the norm, alpaca as a reference of design and fashion and promoting “Always in movement”. Let’s learn about her work and latest achievements.

Who is Leslie Palacios?

 

It is a really complicated question, but to begin to know who we are, we must first know our roots and the experiences we have will be part of who we are. Mine were always art and alpaca world. Producing, directing, being in front of or behind a production, it has been a constant fact, either in fashion, in the cinema or in a magazine. I like challenges and every time someone tell me that it is difficult to do something, or even impossible, it attracts me even more.

Despite the super low profile that I`ve always maintained, sometimes I`ve been asked How do you connect with such famous people? Initially I asked myself the same question, but now I realize that I`ve always being myself, someone real and that is what really matters, without egos or appearances, being sensitive that’s where my strength and creativity are based.

How do you combine sustainable fashion with your passion, commitment with dancing and alpaca?

Photography: Christian Lax. Founder D1 & Peruvian Dancer: Vania Masias

 

Art and life cannot be separated are the same thing so if there is life it is because there is sustainability.

We hear news about a potential change and transformation in fashion. Do you feel that sustainable fashion has achieved impact-based results in Latin America?

Sustainable fashion still has many challenges in the different edges that compose it, it is not easy but at least not impossible, I have managed to connect with great personalities who are looking for a transformation and their work focuses on Latin America but if we really join as an ethical community, the change will have greater impact of what has already been seen. Moving is a constant!

 

Tell us about your experience working with International Alpaca Association. What can you tell us about alpaca industry?

At the beginning it was difficult to be admitted because of the how young I look and perhaps because of the little known in the industry, the advantages of that low profile I maintained helped me to know who really were real – by past experiences the fashion world is usually full of egos inflated that do not take you to anything – but I agreed to direct the digital area of ​​Alpaca Fiesta because I knew that creating content I would be able to investigate in depth what is necessary for a close future (like my traditions) to create something new, so I put into practice my academic profile. Everything that was in my hands I studied, even the most technical. I already had a responsibility and commitment that was beyond my position.

Remembering a conversation I had with Eva Hughes some weeks ago who said “behind a great power comes a great responsibility” without any a doubt this experience was a great responsibility. Thanks to the credibility and confidence provided by the presidency and management, demonstrating all my skills based on results, I put my ideas in action and not only the English crown dancer was brought to the event, also a group of specialized people including MODA DOC América Latina, the first documentary film about ethical fashion and handcraft, together with international platform connecting change-makers Slow Fashion World.

People can`t imagine the pressure I had to fulfill almost everything I had proposed, dealing with others who thought I was  only dreaming.

Is it true that the Peruvian Alpaca arrived at the hands of one of the family members of the English crown?

Alpaca Fiesta (2018). Photography: Juan Manuel Martínez.

Yes, finally I can share with you that together with Fernando Montaño, we were able to deliver alpaca gifts to Lady Gabrielle Windsor, niece of Queen Isabell II in London who was delighted and very grateful. Those details are what really has a great value if you give with all your heart, not just for pure promotion.

Fernando Montaño is someone who has not only my high regard but also the entire Association in Peru, he recently received the grade doctor of the arts by the University of Bath, and his life story is really incredible! It shows that everything is possible regardless of condition and to fight for what one really wants without stepping on anyone on the road.

 

NEW – ISSUE 1

Photography: Christian Lax

 

We want to officially announce to the community the launch of NEW a digital magazine that connects the world through inspiring with sustainable high fashion instories to the world. Cover feature: Molly Tuesta, PROM PERU official image in Paris 2019.

Talking about Paris, the interview about our latest #SFWAlliances is available. Leslie Palacios interviewed the Executive Producer of the first 100% Latin American Fashion Show in Europe Carolina Dávila.

In alliance with Slow Fashion World, we bring a unique Latin American experience during Paris Fashion Week 2019. YOU ARE INVITED!

Do not forget to subscribe to our mailing list! Let us take you on a journey to Latin American events, experiences to showcase and celebrate Slow Fashion movement.

Mariel Jumpa

Mariel Jumpa

Founder & Advisor

Founder Slow Fashion World connecting change-makers around the world.

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Moda Sostenible Argentina: BIOTICO

  Conectando puentes Slow Fashion World, presenta la categoría de Moda Sostenible Latinoamérica 2019 en español  conectando su primera entrevista con la diseñadora Argentina Jesica Pullo fundadora de la marca BIOTICO, un proyecto sostenible de moda ética, ubicado...

Slow Fashion Pop Up Berlin

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle by turning spaces into conscious experiences. We have gathered community of local change-makers, social entrepreneurs, advocates and industry professionals willing to collaborate and co-create together. Community mind-set, sustainability and inclusion between skills, backgrounds and cultures is what Slow Fashion World is about. We love gathering people together, empower each other to take action!

CONNECTING BRIDGES THROUGH SLOW FASHION WORLD!

We invite you all to join us in the #SlowFashionPopUp 3rd edition inBerlin choosing one more edition to activate the beautiful space in 7 Mares: A cozy and well located winery, with slow music featuring emerging artists, culture and vibrant space to network in Berlin.
SFW’s goal with organizing the Slow Fashion Pop Up Edition 3 in Berlin is to connect stronger ties and connect locals into a multicultural experience involving both local and international brands who are native in Germany, expats entrepreneurs in Europe and the world.  Slow Fashion World committed to bring sustainability, diversity & inclusion, experiences where everyone feels part of the solution, empowered and welcome to amplify their voices for a better way to consume, make business and create positive impact. After all we are one world, no planet B and we want to show the positive side of the fashion and lifestyle industry by showcasing one story at a time.

Why showcase again Slow Fashion Berlin?

All  sustainable fashion passionates, activists, professionals and advocates are becoming more familiar about the latest trends and news coming from the Ethical Fashion Hub: Berlin! Also, it is a melting pot of cultures, diversity and people around the world interested in learning new ways of creating an impact in the world.
Berlin has also the most vibrant events in ethical and green fashion, conscious design, circular fashion and innovation when it comes to seek for inspiration. After all Berlin is home of the  Ethical Fashion Show, very well-know for their green spaces, variety of restaurants and spots offering you the connection with fun, networking and green lifestyle.

Meet the featured brands showcasing at Slow Fashion Berlin:

BOHETNIKA

Bohetnika is a Berlin based brand founded by Mexican artist Lizeth Soto Rivas and her husband Alex Behrendt with the aim to value the preservation and growth of Mexican artisanal and sustainable design. By carrying unique and long lasting handcrafted garments in Europe. Bohetnika promotes and empower Mexican artisans and cultural diversity through design by keeping the  pre-Hispanic Mexican traditions alive. In 2019, they incorporate 100% organic materials through a one-of a kind pieces micro-collection. 

ERIE 

Exploring the equilibrium between the environment and with people. ERIE has a circular business model offering  natural and organic products, all produces are compostable and represent a circular movement. Founded by Hannah Schorch, creates sustainablilty through a cradle to cradle inspired design of clothing. erie steps away from the linear system of TAKE-MAKE-WASTE and instead turns towards a circular way of creating as MAKE-USE-RETURN – all parts of each product are completely compostable after the user’s and re-user’s phase. erie seeks to make all processes as transparent and accessible as possible in order to support the flow of information, communication, exchange, and connection.

FRIENDS THAT RHYME

A brand who is committed to the Conscious and Fair Fashion Movement. Friends That Rhyme upcycle vintage textiles to create unique pieces using what is already available and adding history and individuality to every wristlet and clutch (besides, both founders Nadine & Sabine love the thrill of the hunt). For them passion, commitment and conscious design is a  WIN-WIN for people, planet and create a brand with purpose. Nadine & Sabine are cheery souls who hope that each item that is bought will be cherished with unique stories behind them. All handmade clutches and wristlets!

KMANA BAGS

Kmana travelbags is a passionate, ethical, family-run design company producing leather travel bags and accessories handcrafted in Bali. Kmana Travelbags is a family-run design company built with consciousness & cooperation mindset. They produce leather travel bags and accessories #Handcrafted in Bali. The brand has a close team of change-makers working with local communities of artisans and skilled people in Bali and Jogjakarta, Indonesia. Her founder Bea quotes “Kmana was born out of a desire to combine ethics and aesthetics, to serve the world’s wanderers. Men and women who, regardless of their age, desire timeless and unisex fashion produced sustainably in small batches”.

TOJ

Inspired by Guatemala’s traditional artistry and its beautiful handwoven textiles, TOJ was founded in 2014 in Guatemala by a German and a Guatemalan. TOJ works hand-in-hand with local artisans from different regions of the country to bring Guatemalan fashion to the world. In Mayan culture, the label’s name – TOJ – is a symbol for reciprocity, donation, offering and gratitude. TOJ focuses on giving back to the artisans, communities by providing them with stable jobs that bring fixed income and will later create more job opportunities. All the products are ethically handcrafted in Guatemala. TOJ offers “Do-It-Yourself”-sandals which can be created by the customer herself. You choose a leather base, a strap and maybe an accessory. The tutorial videos on You Tube or the brand’s website show you step by step how to tie your new sandals in many different way.

BIEN

Italian-educated, Istituto di Moda Burgo (Milano) 2013 graduate Bintang Dini Rachmawati and Bandung Institute of Technology (Indonesia 1st Rank Institute) Business Management bachelor decided to create urban chique collections and aiming to work towards fairtradre standards as BIEN works with Indonesian community in SOLO. BIEN aims to continue creating handmade pieces that are longlasting and brings quality into a woman who travels, enjoys wearing colors and wants to have an exciting wardrobe. Ethical trading is at the heart of our business and we believe this is the way business should be done.

HAPPY REPUBLIQ

HAPPY REPUBLIQ a brand found by Gabriela Baus, born and raised in Ecuador, living in the Netherlands built a brand full of colours and textures inspired by the richness of Ecuadorian colours. The label connects her  passion for creativity in combination with Dutch design giving life to Slow Fashion brand: Happy Republiq. When her  little girl was born she wanted to make an impact in her daughters’ life and take action. She designs dresses with quality and color style. She aims to empower little girls like her daughters to leave her dreams, have fun and embrace herself. The journey to become a mother and an entrepreneur aims to inspire her daughter to show her that dreams can become reality.

NAHUI

NAHUI was founded in 2002 by Mireya Ramirez Valdespino in Madrid, Spain. Born in Mexico, a lover of her country and her culture, she has set herself the task of bringing the beauty of Mexican tradition into jewelry – with a commitment to quality sterling silver products combined with other materials such as semi-precious stones, leather, flowers, titanium , Silk, pearls and wood.

Meet SFW partners & collaborations for Slow Fashion Berlin:

Lizeth Soto Rivas. Founders: Bohetnika & SFW Change-Maker

Lizeth Soto Rivas together with her husband Alex are the founder sof Bohetnika. Both work actively as social entrepreneus, travel wanderlusters making thoughful connections around the world. Lizeth has been recently assigned as official change-maker for our upcoming  Slow Travel Community. She is also behind the movement “Goes Latin” Pop-Up stores around Europe with events empowering Latin American fashion, and designers. Both change-makers are partners and active collaborators of Slow Fashion World co-organizing alreadyy two Pop-Up editions in Berlin, 1 Pop-Up edition in Paris together with her platform “Goes Latin” founded together with entrepreneur and blockchain expert Chelsea Vassio.

Belvis Soler.  Founder: Luxiders

Luxiders is the New Intelligent Luxury Magazine (www.luxiders.com), based on eco & ethical stories abou tfashion, design and lifestyle. Founded in Berlin in 2017 by Belvis Soler – As described in the Website: “Luxiders Magazine began as a project of passion to fill the void for an informed, creative and avant-garde eco-friendly readers and consumers. Today, the magazine has grown to build a network of savvy writers and creative insiders around the world that want to leave their sustainable mark on a time of unprecedented change”.

Sina Helmke. Founder: #MarketingForChangeMakers

With #marketingforchangemakers, Sina  Helmke wants to have an impact by helping sustainable businesses grow. She is a Marketing strategist  from Hamburg in Germany. Experienced in marketing and foucsed to choose working with sustainable businesses. Her experience working with companies and agencies allow her to provide the best advices, resources and tools to support entrepreneurs, companies and businesses to apply marketing and sales strategy that can align with achieving a postivie impact in environment and sociaty. Sina Helmke states: “Our planet is not infinitely big. In my view, a company is only truly scalable if its products and services are designed to be replicated indefinitely and add value to society and the environment”. In the picture Sina interviewing  Peruvian designer living in Paris Andrea Sanabria Oviedo from La Petite Mort at the Ethical Fashion Show in Berlin 2017.

Marisol Oropeza. Founder: Mexico Matters

Over the last 10 years, she has gathered working experience in the private, public and non-profit sector in America, Europe, and Asia. Her core competencies are in strategic marketing, business development, and project management. She has international experience in public policies and renewable energies. She has a trustworthy network of collaborators in different countries.

EXPLORE LOCAL, TASTE GLOBAL

Introducing our Slow Wine & Coffee experiences in our events and talks. Let’s discuss about fashion, travel and conscious living in our upacoming events and connect with local and internacional community!

INTRODUCING OUR FAIRTRADE COFFEE PARTNER: CAFE JUQUILA

Just like in the Slow Fashion world, quality and origin are also key aspects of speciality coffees. Café Juquila cares about that and much more. It is a 100% pure arabiga from the Pluma region in Oaxaca, Mexico. Harvested traditionally, environmentally and socially conscious.

ORIGIN

Pluma zone from Oaxaca state, located in Juquila, OaxacaFinca Santa María, our coffee farm, is surrounded by old growth rainforest and is located in Juquila, a small community near Puerto Escondido, in the Sierra Madre at an altitude between 1300 – 1600 meters above the sea level. The roastery and company headquarter are located in Mexico City.

SUSTAINABILITY

Café Juquila is a High Grown Shaded Bean harvested under the preserved could forest. It is fortified with organic nutrients originated in its own microecosystem and improved with ecotechniques that preserve the flora and fauna of the habitat at the Pluma Zone. This innovation also sustains spring waters and its soils.

In Café Juquila our commitment is to offer you the most refined and supreme cup of coffee, using the best Arabica beans. All thanks to the effort and dedication of Chatino growers.

A FAMILY TRADITION

Our coffee is harvested thanks to the legacy and tradition of our families.  The knowledge granted generation to generation is not the soil or the process, but the passion to the coffee, the need to express to every person the magic of the beverage.

 

SLOW WINE: PORTUGUESE WINE SELECTION WITH OUR MULTICULTURAL FRIENDS AT 7 MARES

Come and taste the Portuguese wines and join us for a community talk about conscious lifestyle tips, slow fashion and slow travel. Just like our previous edition in 2018 we got some amazing connections that lead into projects and opportunities. Connect with artists, entrepreneurs, advisors and conscious citizens. In this Slow Fashion Berlin edition we will share soon our upcoming local and international guest speakers.

Check out our upcoming EVENT in facebook to find more info to register in advance. Remember: Limited spaces!

MARIEL JUMPA

MARIEL JUMPA

FOUNDER

Mariel has built a global community with focus on inclusion and sustainability around slow fashion. She is an international speaker and advisor.  She is the founder of Slow Fashion World, a global platform connecting an international community of change-makers collaborating and co-creating projects and activities to spread local and global initiatives around the fashion and lifestyle.

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Moda Sostenible Argentina: BIOTICO

  Conectando puentes Slow Fashion World, presenta la categoría de Moda Sostenible Latinoamérica 2019 en español  conectando su primera entrevista con la diseñadora Argentina Jesica Pullo fundadora de la marca BIOTICO, un proyecto sostenible de moda ética, ubicado...

Moda Sostenible Argentina: BIOTICO

Moda Sostenible Argentina: BIOTICO

 

Conectando puentes Slow Fashion World, presenta la categoría de Moda Sostenible Latinoamérica 2019 en español  conectando su primera entrevista con la diseñadora Argentina Jesica Pullo fundadora de la marca BIOTICO, un proyecto sostenible de moda ética, ubicado en la ciudad de Buenos Aires.

Desde el 2014 BIOTICO fusiona diseño de autor, arte y moda. Su trabajo es a nivel local, capacitando y empleando poblaciones vulnerables creando piezas de alta costura y accesorios de lujo sostenible a partir de residuos. BIOTICO tiene como misión lograr una transformación social y ambiental desde la moda, enfocándose en el plano cultural y educativo. Desde hace 3 años emplean a ALPAD (Asociación laboral para adultos con discapacidad) en la producción de sus textiles reciclados a partir de bolsas de leche.

 

¿Como percibes la moda sostenible en Latinoamérica? 

 

Pienso que en latinoamérica, desde hace muchísimo tiempo se practica la producción sostenible gracias a la gran tradición cultural de comunidades nativas, pero que actualmente ha recibido mayor visibilidad y reconocimiento, este trabajo ancestral se ve potenciado por los estudios y expertos que revalorizan las tradiciones artesanales y se complementan con la neo-artesanía de las nuevas generaciones.

Para mi el camino de la sostenibilidad ha sido natural, pienso que la moda debe ser sostenible, de otra forma es un acto de vandalismo sobre el planeta y los seres humanos. Las oportunidades las he encontrado desde el inicio de estos 5 años de BIOTICO, pero es desde el 2018 que hay un auge de la moda sostenible, gracias al esfuerzo en conjunto de todas las organizaciones y diseñadores a nivel mundial.

Los retos como emprendimiento de lujo sostenible son muchos, en mi caso es encontrar el balance entre un hacer producto justo y el valor comercial para que pueda ser accesible al consumidor, porque creo que el lujo sostenible tiene que ser accesible para todas las personas, democratizar el valor de compra sin excluir a comunidades de todos los estratos sociales eso también es sostenibilidad.

 

Cuéntanos acerca de la  Moda Sostenible en Argentina

 

 

En Argentina desde el 2018 ha visto un auge en la moda sostenible, gracias a los esfuerzos de los diseñadores, organizaciones educativas, medios de comunicación y consumidores. Pero esto se ve afectado por la crisis económica que nos atraviesa a todos. Lo que ralentiza el avance y crecimiento de marcas e instituciones de moda sostenible. Eso se traduce en un mayor esfuerzo y desafíos, por parte de los  que estamos comprometidos con esta forma de producción y aproximación a la moda, pero gracias a nuestra convicción y valores vamos a salir adelante.

 

¿Cómo BIOTICO busca generar un impacto positivo en el mundo? 

 

 

Nuestra prioridad es trabajar a nivel local con poblaciones vulnerables, hace 3 años que trabajamos junto a ALPAD (Asociación laboral para adultos con discapacidad), que puedan producir alta costura a partir de residuos de la industria textil, gastronómica, marroquinería, y descartes domésticos, (este año hemos trabajado reciclando en especial con la bolsa de leche). Les damos un nuevo valor, creando prendas  accesorios de excelente calidad. Realizamos nuestros productos con herramientas digitales, a la vez que llevamos a cabo procesos productivos artesanales, propios de la neo-artesanía.

Pretendemos lograr una transformación social y ambiental mediante la producción de prendas y accesorios de diseño de autor, pero nuestro aporte más importante lo hacemos en el plano cultural y educativo, ya que capacitamos y empleamos poblaciones vulnerables para la producción de los textiles reciclados, a la vez que les empoderamos con habilidades y conocimientos que les permite, además de realizar el trabajo, transmitir los conocimientos adquiridos. Para ello, ideamos actividades que permitan la participación e interacción de estas poblaciones en la sociedad.

 

¿Cómo ves a BIOTICO a largo plazo?

 

Actualmente en Argentina estamos atravesando por una crisis económica que afecta mas que nada a la industria local, por esta razón desde BIOTICO Jessica busca encontrar mercados internacionales para poder lograr un equilibrio económico, solventar y sostener la marca.

 

Jessica nos cuenta – “Me gustaría ver a BIOTICO en el mercado europeo y poder ofrecer mi producto a mas consumidores interesados en moda sostenible. Me imagino acrecentando la capacidad productiva de mi marca, dando mas trabajo a poblaciones vulnerables en Buenos Aires y en toda Argentina, y ampliar la cantidad de material reciclado por nuestras manos”.

 

 

BIOTICO x SLOW FASHION WORLD

BIOTICO fue una de las marca sostenibles Latinoaméricanas seleccionadas para exhibir durante la Cuarta Edición de la Semana Global de Moda Sostenible  #GSFW 2019 en Budapest, Hungría, organizado por Slow Fashion World como Directores Regionales representando a Latinoamérica. Un honor haber incluído a BIOTICO también en la clausura del evento con un Fashion Show efectuado en la embajada de Argentina de Budapest. Pronto más noticias y una galería del evento.

 

¿Cuéntanos que te pareció la marca y que te gustaría saber de la moda sostenible Argentina?

 

JESSICA PULLO

JESSICA PULLO

FOUNDER

BIOTICO is a sustainable ethical fashion project. We
made Upcycling.
Our raw materials are waste from the textile industry,
gastronomy, leather goods, and domestic waste,
among others. We give them a new value, creating
high quality accessory garments. We make our
products with digital tools, at the same time that we
carry out artisan productive processes.
Our priority is to work locally with vulnerable
populations that can produce haute couture from
waste. We intend to achieve social and
environmental transformation through the
production of designer garments and accessories,
but our most important contribution is cultural and
educational, as we train and employ vulnerable
populations for the production of recycled textiles,
while empowering them with skills and knowledge
that allows them, in addition to doing the work,
transmit the knowledge acquired. For this, projects
that allow the participation and interaction of these
populations in society.

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Moda Sostenible Argentina: BIOTICO

  Conectando puentes Slow Fashion World, presenta la categoría de Moda Sostenible Latinoamérica 2019 en español  conectando su primera entrevista con la diseñadora Argentina Jesica Pullo fundadora de la marca BIOTICO, un proyecto sostenible de moda ética, ubicado...

Slow Travel Diaries ft. Bohetnika – Mexico (Part II)

Slow Travel Diaries ft. Bohetnika – Mexico (Part II)

Following the Slow Travel Stories ft. Bohetnika from Mexico, Lizeth a traveler with heart, a passionate wanderluster and social entrepreneur share with us the second part of her journey. Volume two shows the impresive city of Oaxaca, this time with her husband Alex Behrendt and Bohetnika‘s partner. Alex an incredible support for Liz in this entrepreneur journey as she quotes “despite Alex not being in front of the camera, his commitment, support and passion for Mexico have been one of the pillars and reasons for Bohetnika to continue sharing their story andn moving forward”.

THE BEGINNING OF THE ARTISAN JOURNEY

Starting with Mexico City, where we rented a car to head south to Oaxaca. Those who have traveled there, will not let me lie the incredible views and landscapes, just spectacular. Perfect for Cactus lovers, this is  a Cactu’s paradise!

Our first appointment was with the artisan Nayelli Lorenzo, from the community of San Juan Colorado, a town that borders the state of Oaxaca. She came in the company of her family representing a beautiful cooperative of 200 women artisans called “Jiñi u’ñu”. They are the ones who make beautiful huipiles in waist loom with  figures that represents culture, heritage & tradition of a whole community coming to life through natural dyeing obtained from plants and flowers of nearby surroundings. A truly work of art!

Do you want to see the process? It is definitely unique, basically they use natural ingredients such as Cempasúchitl flower which is famous for being used in the festivities of the Day of the Dead in Mexico, from there you get a beautiful yellow color. There is another herb which they call “The grass of love” where they obtain that special purple color. The green is obtained from the fresh indigo and there is another shade of lighter yellow which is obtained from the guava leaf.

This community work with “Coyuche” cotton, which is a light brown cotton typical of Oaxaca, which is commonly found in the coastal area. This cotton is in danger of extinction, so we looked very careful and close all the the process. We saw the amount of hours, work and details they put, including their love for each garment. This is the reason why investing in artisan-made products must be made from the heart and love for design, right?

As people say, a   picture is worth a thousand words! Here some of the photos provided by our dear Nayelli:

 

GOING SOUTH TO LEARN MORE ABOUT THE “COYUCHE” COTTON

The next day, we had another adventure already planned: a trip for three hours to the beautiful community of San Sebastián Río Hondo to see the process of making garments made with organic cotton. In this beautiful community located in the mountains to the south of Oaxaca, we met Cheo Ramírez and his wife Felipa Ramírez who very kindly took us through the town explaining the whole process.

In San Sebastián Río Hondo these artisans also use the  “Coyuche”cotton which people from Oaxaca harvest organically, despite not having a certified material, one can see the who process is transparent and 100% hand made by artisans.

IMPRESSED AND SATISFIED

A bright & wonderful day in which we raised some images to make a small video which we will share with pleasure with all of you and which you will find at the end of this publication. The visit to San Sebastian was nurturing and a learning experience from us, we were guided to see where the process of cotton, how it is thrown and what we found interesting is their method to work with  the “spinning wheel”, where the original idea was taken from Mahatma Gandhi.

 

They work with women from the village and nearby ranches who spin the thread, weave the fabric and embroider our designs. They get organic cotton from Katyi Ya’a, a collective of 18 women who spin and weave locally grown, native, organic, naturally colored brown and white cotton (Coyuche). The coast of Oaxaca and Guerrero, the Costa Chica, is one of the few places in the world where naturally colored cotton originates.

This makes the process  impressive, learning about where the cotton comes from and the people involved in this project. That is what makes it valuable and meaninful for us, entrepreneurs and advocates who aims to commit to culture preservation, heritage and honor our ancestral traditions.

Rosendo Martínez, Cheo’s Father working in the pedal loom.

 

Alex, Liz and Cheo in San Sebastian Río Hondo

 

THE LAST DAYS

 

During the last part of our trip we visited other communities like Santo Tomás Jalieza where I practiced to work with the waist loom and where we acquired beautiful belts that will combine perfectly with the huipiles of San Juan Colorado and San Sebastián Río Hondo. We also visited Ocotlan, we saw craftsmen painting and we tasted gastronomic delights in the market, we admired the daily life in near the town kiosk. Without a doubt, our adventure is not limited to just a few words through this text, it is something that we carry in our hearts. We invite you to visit our Instagram and our website to learn more about our project.

 

To finish, once in my hometown, Durango, we made a great photoshot, really grateful for the collaboration with a professional team. . Check out our Instagram for more updates!

I would like to end this publication by thanking Slow Fashion World and their founder Mariel Jumpa who has always supported us since the beginning, and who strongly supports and believes in human values in this accelerated world.

We also want to thank and recognize the value of work, passion and love with which Mexican artisans work for a better world, to follow their customs. We admire and respect their beautiful work and we want through our project, Bohetnika, to contribute and share the beauty of Mexican textiles and handcraft to the world.

Ph: Nelson Soto Rivas – Model: Natalia García

Huipil: San Juan Colorado, Oaxaca.

Belt: Santo Tomás Jalieza, Oaxaca.

www.bohetnika.com / instagram @bohetnika

 

 

Lizeth Soto Rivas

Lizeth Soto Rivas

Founder Bohetnika & SFW Change-Maker

Lizeth Soto Rivas is the founder of Bohetnika. She has been recently assigned as official guide for Slow Travel Community. She is also behind the movement “Goes Latin” PopUp stores around Europe with events empowering Latin American fashion, and designers.

She is a graduate and expert in Communications, Social Media currently living in Berlin since 2014. Lizeth travels the world creating strong connections and global network. She loves photography, creative art, and have worked in international and local projects connected to artisan empowerment and textiles.

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Moda Sostenible Argentina: BIOTICO

  Conectando puentes Slow Fashion World, presenta la categoría de Moda Sostenible Latinoamérica 2019 en español  conectando su primera entrevista con la diseñadora Argentina Jesica Pullo fundadora de la marca BIOTICO, un proyecto sostenible de moda ética, ubicado...

A Guide through Ethical & Sustainable Fashion Trade Shows

A Guide through Ethical & Sustainable Fashion Trade Shows

I always get questions about where to source, what trade shows are the right for their business. Then it comes the big word “Budget” which always come through our minds to make that decision when investing for traveling for venues and trade shows. Therefore I wanted to create the Guide through Ethical  & sustainable fashion trade shows to watch & join this year. 

Each year, international trade shows offer great way to get a glimpse into the industry at the current trends and new developments in sustainable sourcing – new brands sit alongside some larger industry veterans and each has their own version of sustainability and responsible production.

Working freelance for various sustainable brands means that I have been able to refine my eye for both quality, design and communication.  Personally, I look for a number of things when looking at sustainable production, the first being design-led product which is innovative and beautiful.  But that’s not enough. Whether researching trends, building relationships for collaborations, or finding partner artisans, there are a few other key aspects that really should define any kind of partnership.

I particularly love brands that are very invested in their supply chain and using natural and local materials. This sounds simple, but understanding this in an authentic and circular way is absolutely key in relating to a brand, and some digging has to be done to really get to grips to see if this is the case. Some other things to look out for:

  • Pricing: This is often the part most sustainable brands will struggle with, as ethical production and natural materials will unfortunately push prices higher. If the prices are too good to be true, it’s usually because they are.
  • Materials: This is often the questions I find the most interesting for brands, as the issue to find suppliers and access to these materials are quite difficult to just research online. Brands want to test the product, they want to produce small batches, create capsule collections while suppliers aiming for the high volumes orders. Where do we draw the line?
  • Out-sourcing: It’s a great idea to try and understand why brands may be sourcing and developing products abroad – for impact? For skill level? Or to keep costs down?
  • Planning for sustainability: Can brands scale responsibly if they were to receive a huge order? What are their plans for the future and do they have a sustainability road map in place?

It is with these focussed questions I approach brands to decide if they would be the right ‘fit’. Here are some of the trade shows I have attended, and will plan to visit this year:

Neonyt – (Berlin Jan/July)

 

Credits: Neonyt 2019 – https://neonyt.messefrankfurt.com/berlin/en.html

The recently rebranded Neonyt (formerly Green Show room), which sits alongside Seek and Premium twice a year in Berlin, is a fantastic way to see the current trends in sustainable fashion. Not only were the talks excellent, I was excited to see a lot of passion in how many brand were approaching sourcing and development right from a grassroots level, and products from a wide range of categories. It seems that circular product design seems to be at the forefront of many designer’s approaches, which was really impressive and the brands showing were passionate about their goals and reaching new audiences.

Pure – London (Feb/ July)

 

Credits: Olympia London – https://olympia.london/whatson/pure-london

While not only showcasing ethical brands, the fair itself seemed to be focused on disrupting approaches to fashion and the bulk of the talks were aimed at educating attendees on sustainability.  It was especially interesting to have MP Mary Creagh, as well as sustainable sourcing platform Common Objective giving daily buying trail and guided tours around the specially curated ‘concious section.’ Although small, the brands showed great commitment to their sustainability goals, and came from a wide variety of backgrounds, using innovative materials and had some very interesting stories. I hope that the conscious section of the show will grow over the coming years.

NY NOW – Artisan Resource (NYC Feb/August)

 

Credits: Cabana Home – https://cabanahome.com/

The famous NY Now show is on many buyers calendars due to the huge variety of product, craft and opportunities in sourcing artisanally made product. This show is fantastic for home, lifestyle and gift categories. Artisan Resource is a fantastic section of the show whereby brands can search for suppliers from all four corners of the globe. As the demand for sustainably sourced, artisanal product is very high in the US market, and I find this focus of the show a key driving force in seeing who are the main contemporary design leaders and popular materials leading the current trends.

Perú Moda – Peru (Lima, April)

 

Credits: Perú Moda – https://www.perumoda.com/EN/

As someone who has worked and lived in Peru, this show always feels a bit like home and mainly due to the large amounts of alpaca fibre on display! As a brand, this show is excellent to find future supplier and resources, but you may have to dig deep to find the right artisan group for your collection, and be sure and clear of what you are looking for. Peru has some of the best natural resources and textile craft in the world, and there are plenty of amazing brands working out of Peru. It’s also a great show for gift and home. I will always recommend a visit to Lima for this show as it’s a fantastic way for local suppliers to connect with brands which can have a huge impact on their communities and livelihoods and the Peruvian textile industry in general.

ExpoArtesania – Colombia (Bogota, December)

 

One of the highlights of the Latin America trade show circuit, Expoartesania is a feast for the eyes. Colombia’s rich textile and craft heritage is showcased here with over 700 exhibitors. While contemporary craft proved to be the most popular section, it was fantastic to see a huge spotlight on indigenous craft.  The design, innovation and quality is second to none.

ReMode (LA, Oct)

 

Credits: REMODE – https://remode.com/

In only its second year as a trade show, this event has been set up to one of the most exciting trade shows which focuses on sustainable brands who have mission focused growth. This trade show offers some incredible support from prolific speakers and activists in the industry, alongside some very innovative and disruptive brand who are making way in developing new and exciting ways to break free of the fast fashion cycle.

I would have liked to attend the Future Fabrics Expo in London in January, but I couldn’t unfortunately make it this year. Hope you found this guide useful for you to join next time.

What are your favourite ethical fashion trade shows? Is there anything I have missed off that’s on your hit list?

 

Ellen Saville

Ellen Saville

Textile specialist - SFW Artisan Change-Maker

Ellen has worked in Peru for the past four years, as a Latin American textile specialist in the artisan and luxury handmade sector.  She is a fibre developer and creative consultant and has worked in South and Central America with diverse artisan groups to produce responsible, hand-made collections for Piece & Co.  She is a passionate about linking artisan groups to global supply chains, and uses her skills to empower women and aid cultural preservation. 

We are glad to have her in SFW Change-Maker and creating projects to develop more oportunities to work with artisan groups and encourage ethical collaborations between countries.

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

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Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Moda Sostenible Argentina: BIOTICO

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Building a Community for Change-Makers

Building a Community for Change-Makers

We finalize 2018 talking about our passion: Building global communities. This is not another 2018 recap, instead we aimed to get you some usefull insights on this post about what we’ve learned so far on growing consciously a global community connecting and empowering change-makers around slow fashion. Investing in change-makers and creating long lasting relationships is the goal for Slow Fashion World! This is what we did when we met Sina Helmke, our change-maker in Germany.  We, Sina and Mariel, are both passionate about social entrepreneurship, international marketing, inclusive and driven communities taking action.  We got the chance to meet in Sweden and develop guest lecture in Västerås, Sweden holding a guest lecture about Sustainability in Marketing. There we got to speak together in the Podcast Marketing for Change-Makers and talk about how Slow Fashion World started. A global community for conscious creatives that want to empower slow fashion and conscious living visionaries to make their voice heard, show alternatives to fast fashion and increase the awareness about the current ecological crisis in our world.

During the episode, we’ve discussed about the experiences and tips on how to build a thriving community for your business. We talked about community building as a marketing tool and why it is so important in today’s world and especially for Social Entrepreneurs. Check out the Podcast

About Sina Helmke: Building a successful program and consulting agency developing Marketing for Change-makers. Sina, is a fundamental part of the success of this platform, therefore we joined forces again and created a series of resources for the community, both online and offline to raise awareness, develop entrepreneurs, companies and brands into implementing sustainability in their business and personal agendas.

About Mariel Jumpa: Originally from Cusco, Peru and now lives in Sweden. She used to be a flight attendant with a massive passion for traveling and connecting with people, and this led her into starting Slow Fashion World – because she wants to empower, connect and enable collaborations in ethical fashion between Europe and Latin America. Although she only started 1,5 years ago, she already created a community with almost 11 k people all over social media and about 1.600 members in her private Facebook group.

How to Get Started with Building a Community for Your Brand

Three Pillars of Slow Fashion World

The way Slow Fashion World community is operating is based on the following points: 1) Sustainability: Always acting towards having an impact and making the world better 2) Diversity: Creating an inclusive network of changemakers around the world 3) Innovation: Using social and technological innovations to improve society and environment. One reason why Slow Fashion World became successful very quick is the structure of the community. Enabling and empowering different change-makers from 12 countries (more to come) to support a global network with unique skills.  When Slow Fashion World chooses those change-makers, they are not focussing on their number of followers but individual strengths, impact and knowledge. Every Monday one changemaker gets featured on the community. The members are not only designers or brand owners but also advisors, academics and marketing/media experts.

In the founders’ opinion “it is inevitable for international entrepreneurs to build their own community – a personal tribe for their brand. Since social media is a community platform itself, you will not be successful otherwise. But it is also a beneficial way to showcase your mission and ideas and get feedback on them. You can test and find out what is working and what should be changed or improved”.

Common Rules for Successful Community Building

To create a thriving community, you need a strong foundation which should be based on the following aspects:

1) Follow your passion! If you are only interested in this particular idea or project at the moment, think twice if its worth it. You should think longterm!

2) Be ethical and sincere when you reach out to your tribe You will not always receive positive comments, and it is ok not to remove or delete negative ones. Just always be active, honest and answer questions. Do not ignore your members even though you don’t like their opinion. Show them that they are essential to you and keep them engaged by asking questions or using collaborations days.

3) Add value You have to very good at chatting with people and start smart conversations. Try to share valuable content (but always check the source) and keep them up-to-date on your niche/industry.

4) Filter your members You don’t have to add everybody to your community. The easiest way to make sure your tribe consists of people that are genuinely interested in the subject is to add a questionnaire they have to answer in advance. It helps you to preselect and also get to know your members. You can, e.g. ask questions concerning their background and personal motivation.

5) Don’t make it automatic Try to avoid scheduling your content like a robot. Don’t always post at the same time or have theme days every second day. But keep a structure and an order. You can’t automate a community 100 percent, because you have to show your personality. But of course, you can have a team that supports you. But make sure they are aligned with your mission and values.

How to Handle Haters

If you follow the above points, you are pretty good prepared for creating your own community. But of course, it is unlikely that you will have a tribe with thousands of followers overnight. In the beginning concentrate on spreading the word and make it your number one mission that you exist. When you start growing, you may have to deal with negative people or people intending to copy what you’ve built:

1) Listen Try to understand their problem and show them that you respect their opinion. Talk to your critics and try to solve misunderstandings

2) Build trust If you showcase your work with honesty and authenticity, people will learn to know and understand you. It makes it harder for a negative person to damage you and your work.

3) Offline events Organize meetups or other activities with your tripe to deeper connect with them. Face-to-face interaction help to grow meaningful relationships.

4) Policies and rules Make sure to have clear and easy to understand rules. If people don’t follow them, it is ok to block or ignore them. Another not unlikely situation that might occur is someone else starting a similar community. Slow Fashion World is very clear on this point. In her opinion, you should always reach out to them and try to create a collaboration.  Especially as social entrepreneurs we cant stab each other in the back but instead should find a way to cooperate and complement one another. It can be a win-win situation for everyone involved. But if they don’t want to team up, it is also fine. If you want to grow, you have to reach out, look around and not to stay behind your curtain. Don’t fear competition because your personality is always unique – no one can copy it!

4 Steps to Get Started!

SFW tip: Just get started and do it! Do not overthink everything but become more active. The easiest way is to follow these steps:

1) Identify You have to find out, what people are looking for and what their need is. Your passion is essential, but not everything. Make sure you look behind it and define the problem your target group is facing. This step involves a lot of research and testing. You can ask your family, friends and of course people that are within your actual target group.

2) Step Out of the Closet This one might be the hardest part for some people, but it is crucial that you open up yourself to the world. Make sure you are ready to share your opinion and views with your audience. Structure what you want, what your mission is and create a story out of it. Share it on your social media and get used to spreading the word.

3) Communicate The way you talk with your tribe has to be unique and compelling. You have to find a differentiator from other communities. Think about your story, personality, and values and create a communication strategy from it.

4) Feedback Even if there are just a handful of people in your community in the beginning, always ask for feedback. Show them they are important to you and ask them what they enjoy and what they miss.

You are creating your community for your audience and not for yourself.

Thank you Slow Fashion Community

To finalize this post, we are glad to see the Slow Fashion Community taking action and getting closer, with more active members we have seen conscious creatives, industry professionals, academics, advisors and sustainability advocates boosting their companies, gained visibility both locally and globally and that makes it all worth it. 2018 was challenging & positive for the community, although some goals were not reached in numbers the famous 10K goal in Instagram we connected and integrated topics, activities & join forces with a global community building and advocating for social and environmental change! To get started this 2019 we offer you the opportunity to grow as well and take our online course “Develop your brand’s DNA” officially launching soon. For Registration and early bids HERE Once again, thank you for being the change you want to see in this world! Tell us what you think about Slow Fashion World below and what can we do better to help you grow and build a sustainable lifestyle.

SINA HELMKE

SINA HELMKE

CEO ECO MARKETER

Eco marketer is a small agency in the heart of Hamburg with the aim to provide you with anefficient and effective marketing solution. In order to get the most out of your business, we offeryou a comprehensive support in the areas of social media, content marketing and sales support. I created Marketing for Change-Makers! My goal is to help you spread the word about your business and bring your solutions into the world to have an impact. In my opinion, we as entrepreneurs have responsibility for society and the environment. We should all live by this rule and make sure that more and more exciting and innovative projects prevail on the market and create a difference.
I wish you a lot of fun listening to my podcast! 

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

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Slow Travel Diaries ft. Bohetnika (Part I)

Slow Travel Diaries ft. Bohetnika (Part I)

Why to Slow Travel?

To learn, get inspired and connect. I love to travel like many of you, and I am always thinking of ways to do it with balance and positive impact, for people and the environment. My goal is to always improve, but mostly learn from each city, fall in love with their traditions, sightseeing in unexpected locations just to fine pure beauty beyond the traditional tours or following the “places to go”. This time I want to tell you my history behind my journey in Mexico, as a social entrepreneur it means to be conscious about my work, follow passion and love for mi Mexico lindo.

For a week I traveled to visit some important places between Mexico City and the state of Chiapas in the south of the country. My main reason: to connect with artisans, meet with them and start a story together promoting SLOW FASHION through the company I founded with my husband Alex, Bohetnika . Currently my husband and I live in Berlin, I am Mexican and he is German. We both began this dream together in 2016 and now we are increasingly convinced that with this beautiful project we can contribute with a small grain of sand so Mexican artisans have more fair work opportunities.

Veronica Tego wearing beautiful Artisan-made shirt. MUA: Kathia Cruz

 

Bohetnika empowers artisans and brings a curated selection of handmade Mexican clothing. In my opinion, supporting & co-creating with the artisans to sell the clothes they have already made has been the most significant aspect of my life. From 2018 our aim has been to start with the adventure and develop micro collections with custom made details.

Redescovering, connecting for the Slow Travel community.

During the first days of December I traveled alone in my search. I found pleasant surprises, I met and connected with wonderful people. Actually, one of the following projects we have with Slow Fashion World is to connect creatives and conscious citizens with slow travel and local living experiences. This is precisely the intention we aim to do as change-makers of this platform. Slow Travel Community aims to inspire, connect and create positive impact by making conscious trips that connects deeply to cultural respect, learn more about the traditions and how to help them maintain alive, enjoy and taste the local gastronomy and, of course, interact and even co-create with the experts: the artisans that live and work for centuries with Mexican textiles in the South of Mexico.

Slow Traveling

This time I visited only the state of Chiapas in search of new collaborations with artisans, however, in Mexico City I connected with a very nice person called María, who told me many details about her experience working with artisans.

I also had a couple of meetings with collaborators with whom we are doing as a part of the micro-collection for Bohetnika. For around 5 days I stayed in San Cristóbal de las Casas, a small colonial city with a wonderful mystical and welcoming touch, which invites you to enjoy tranquility in a unique way. (Well, I will omit a bit that in my days there I went through the day of the Virgin which, was not exactly quiet by the numerous processions). Every day there was inspiring.

Here comes my highlights (You can also see them via Bohetnika’s Instagram):

Mexico City

In this big, chaotic but interesting city it is impossible to think that you will make a “slow travel”, right? However, and although it is difficult to believe, the place where you stay is key to feel that way. Just a couple of blocks from the “Zocalo” or main square in the capital, I found a beautiful hostel called “Casa de Pepe” with a very nice atmosphere, an incredible terrace in which I enjoyed my first rays of sun after the harsh Berliner winter, all next to Puff chairs and beautiful cactus. An ideal place for a “digital nomad”. My meetings were held in this place, each of them was delighted by the tranquility and comfort of the place.

San Cris

After 3 days in Mexico City I headed south, with final destination San Cristobal de las Casas. Here from the first days walking through the small town I fell in love with the new craftwork that is being done in the town. I made my first new friend! Don Esteban, a tour guide who took me to meet the indigenous people and who kindly connected me with Micaela, who came to my hotel to talk a couple days later. During my visit, we arrived at a craftsman’s house in Zinacantán, a town famous for its textiles inspired by the production of flowers which provides a big part the country with this product. Here, I once again immersed myself in the process of the famous way women use their looms, do hand embroidery and of course, they shared a little knowledge with me.

Faustina, a 16-year-old girl was kindly preparing tortillas, tenderly shared with me her desires to know other places in the world.

After visiting the house of these artisans and acquiring beautiful clothes with them, I went back to the hotel. The next day a great friend of mine arrived who agreed in collaborating with me for the realization of a photography session. She is proudly from Chiapas.

For my last day, I met a great craftswoman, Teresa. She told me several personal stories, which are changing little by little the way I see and admire the work of a artisans. She was operated for an injury which has prevented her from continuing to work on her loom. However, thanks to its knowledge of languages, she continues to be a very important pillar among indigenous communities and serves as an important point of connection between designers and artisans.

Puebla

Last day before going home, and once I left San Cristóbal, I met Karen and Julio, who are the gentle people who is helping Bohetnika with the process of making part of our micro collection. In Puebla, they took already all the disassembled pieces from the fabric I brought in Lithuania and we got started!

One week before in CDMX they were the ones I met first, I gave them the fabric, and the image of the flowers I wanted for the designs so they made the stamp, on top of the stamp, artisans can do their magic! so, there we were, stamping clothes and having fun. To  be honest, we were very nervous as well!

I have always said that things happen for a reason, happily, I went home with my family in the north of Mexico, I was so lucky to meet such wonderful people with whom I shared experiences that, I hope in the near future I can share with some of  the Slow Travel Community. Share with us your best slow travel experience. Do you want to join me in Mexico Part II? email: hello@slowfashionworld.com

Lizeth Soto Rivas

Lizeth Soto Rivas

SFW Change-Maker & Founder Bohetnika

Lizeth Soto Rivas is the founder of Bohetnika. She has been recently assigned as official guide for Slow Travel Community. She is also behind the movement “Goes Latin” PopUp stores around Europe with events empowering Latin American fashion, and designers.

She is a graduate and expert in Communications, Social Media currently living in Berlin since 2014. Lizeth travels the world creating strong connections and global network. She loves photography, creative art, and have worked in international and local projects connected to artisan empowerment and textiles.

 

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

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Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

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Meet Kmana – Conscious World Wanderers

Meet Kmana – Conscious World Wanderers

Great news! Kmana is joining our PopUp Store + Events in Paris.

Showcasing and selling for a whole week, Kmana is bringing conscious + ethical fashion to our “Creative & Conscious” Paris edition. Let’s introduce you now to a fantastic journey from how it all started for this ethical brand Kmana bags.

Meet the Founder

 

Change-maker Bea Sanz-Corella was born in Barcelona, Spain. Bea is passionate, kind and strong about her commitment to make a difference. She  has built experience and a career around anthropology, economy, yoga. She is also a mother of two wonderful twins.

Bea, a gogetter woman ready to show share her positive vibes and charisma to the world with Kmana . This is what I’ve felt when I read about Bea’s story. I am feeling that we will have so great stories with Bea, our community and showcase globally the beauty that Kmana shares through designs and values.

Bea’s passion around travelling began when she was a teenager inspired by the novels she’s read, and currently connecting experiences and stories to her life work. She has lived in and travelled all the continents, supporting and connecting like-minded international institutions, organizations and individuals in more than 70 countries, who work towards a better world. In 2013, after some years using the magic Emporda as a base and two years traveling with her family, she landed in Bali and fell deeply in love with the island.

Ever since, Bali has been her home, she calls it ”the place to which she returns, to seek refuge and stand still until her next move, and the place where she has finally decided to follow her passion for sustainable design and bags”.

The beauty & Story of Kmana 

 

After settling in Bali and connect life and beauty of her now home, she decided to follow her passion and during 2015 she launched Kmana, a name that was created from  ‘Mau ke mana’ that is Bali’s ubiquitous greeting. Bea quotes “Kmana was born out of a desire to combine ethics and aesthetics, to serve the world’s wanderers. Men and women who, regardless of their age, desire timeless and unisex fashion produced sustainably in small batches”.

A wonderful extract of the story of Kmana: The brand began working with a Balinese–Javanese family of gifted leather artisans, hand-crafting oversized bags for ourown travels. Soon afterwards, visiting friends and acquaintances began ordering their own personal bags and accessories. Without realizing, our bags started travelling outside of Bali, to Brisbane, Melbourne, Hong Kong and Barcelona. Now together with Slow Fashion World we will be traveling with Kmana to the rest of the world, starting Paris.

What Kmana stand up for?

 

                                                                                       CHTWIN 6 – The Backpack

Kmana is a team, a family that works around ethics, transparency and great design. Bea’s statement about Kmana;

“We are a passionate, ethical, family-run design company producing leather travel bags and accessories handcrafted in Bali. Our designs are made for the wanderers, the makers and shakers, and all those who believe as we do, that we are constantly creating the world we live in. It all comes down to the decisions we make. Make your choice and shake the world in a gentle way”

SUSTAINABILITY 

Commited to Slow Fashion and developing a strong business with honesty, transparency and ethics, Kmana bags are “made to last decades if not a lifetime, if properly taken care of”. How are the bags made? Check out their website for full information.

They make sure that the used is by-product of the food industry.

Locally sourced and coming from family-run tanneries in East Jave, Indonesia.

Using one piece of full-grain cow leather or sheep leather (i.e. one hide) for each bag, ensuring fewer seams and improved durability.

We partner with like-minded individuals and workshops in Java to ensure the quality and transparency of the tanning process and minimize its environmental  and societal impact, namely through  the waste management procedures.

We mostly use vegetable tanned leather,

Tannins used to tan our vegetable-tanned bags are found in the local tree barks and leaves.

The other elements of the bags is hand-made, traceable and, to the maximum extent possible, ethically sourced.

Kmana is  strongly committed to continue researching the vegan option for our bags and to launch a vegan line, free from scary materials like PVC or polyurethane.

What story is behind the Maya colection?

 

                                                                                     MAYA 3 – The Vertical Tote

Inspired by Maya Angelou’s works and riveting personality, Kmana’s second collection is a tribute to the free-spirit of this remarkable
Renaissance woman. Tall and regal, with a deep majestic voice, she was unforgettable whether encountered through sight, sound or the printed word.

Kamana inspires the world by creating pieces that last and having a solid family that stands under ethical and quality values. Kmana bags are the ideal gift and must have for your next travel. For more about Kamana visit Kmana Concept.

BONJOUR PARIS!  POPUP STORE DEC. 10 – DEC. 16, 2018

 

Welcome to learn more about Kmana in our PopUp Store + Events. Check our Events coming soon this week and save the date!   Showroom de la Folie-Méricourt 70 rue Jean-Pierre Timbaud 75011 Paris – Quartier République / Canal Saint-Martin. Follow us in Facebook for more details

Mariel Jumpa

Mariel Jumpa

Founder

Founder Slow Fashion World. Passionate about connecting global and local communities for change. She champions diversity and consults start-ups, companies in sustainability, marketing strategy and business development.

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Moda Sostenible Argentina: BIOTICO

  Conectando puentes Slow Fashion World, presenta la categoría de Moda Sostenible Latinoamérica 2019 en español  conectando su primera entrevista con la diseñadora Argentina Jesica Pullo fundadora de la marca BIOTICO, un proyecto sostenible de moda ética, ubicado...

BUILD YOUR BRAND DNA

BUILD YOUR BRAND DNA

BRAND DNA: WHY YOUR VALUES ARE THE FOUNDATION OF YOUR MARKETING

Do you know your brand’s DNA? Or does it even have one? In fact most businesses struggle with this very important point. But creating a brand DNA is key to establish a successful business that has an impact in todays world. Why so? I will try to explain it with an easy example: All of us know Patagonia – an American outdoor clothing company. If you think about them, what comes to your mind first? Right. Most of us will probably think about quality, environmentalism and integrity.

Where does this image come from? This is easy to explain: Because Patagonia has a very clear, powerful and vivid brand DNA that sticks with the customers mind. It is proved that companies with a strong DNA appear to be more trustworthy, create better long-term customer relations and have more impact on society. Therefore, as a social entrepreneur, it is very important that you start building your own DNA right from the beginning.

WHAT ARE YOUR VALUES?

Your next question will probably be: How can I do that and where to start? To define your brand’s DNA you need to be aware of your own personal values and your companies core values. This is not only the foundation of your DNA but of your whole marketing. Unfortunately, most entrepreneurs skip this process or just pick random values without really living them. This might work in the short term, but not in the long term. If you want to build a community and a life-long customer relationship authenticity in your values is very important. Your target group knows when you are faking and not real.

Please take some time, maybe go to a quiet and comfortable place and reflect on your own personal values. What principles do you live by in your everyday life? What characteristics do you like about yourself and others? What makes you happy and feel good? Simply write down everything that comes to your mind – without thinking or judging too much. Do you hate it, if your friends are always late? Maybe you need reliability. It is hard for you to lie? Than you are very honest. Just note all the values that resonate with you. It might also be: transparency, trust, love, humor, freedom, tradition, inspiration, creativity, innovation and a lot more.

As soon as you are finished, take a look at your list and see how you can categorise your values. For example integrity and authenticity are similar aspects that go hand in hand. If you created those matching groups, highlight one word from each group that represents this category. Write all the values you chose on a single peace of paper and voila – You have got your personal set of values!

PERSONAL VALUES VS COMPANY VALUES

Your life can be much easier, when you acknowledge your values and integrate them in your everyday life. For example, they help you in decision-making, friendship and a lot more. But as a social entrepreneur, you have to expand them into your business. They define what your company stands for and lie at the core of its culture.

Maybe you ask yourself right now, why do I need to know my personal values to define my company’s values? If you choose principles for your business that you can’t live by in your private life your are not authentic and after a while you will feel demotivated and less energetic. Therefore it is very important to combine your personal values with those for your company. But of course they don’t have to be 100% alligned. If one of your own values is to have a lot of fun and be humorous but your target group are accountants you can keep those just for your private life.

DEVELOP YOUR BUSINESS VALUES

First of all, take some time and look at your results from the task above. What core values did you choose? Now think about your business. What is your target group, your products, your partners and your goals? Try to be as detailed as possible and write down the most important points. Compare your results and analyse what of your personal values support your business? Maybe you come up with two or three more, that you didn’t put on your list before. This is no problem, as long as they fit you as a private person aswell.

To ensure your core values to be truly powerful, make sure they fit the following key elements:

They have to be memorable

They are short and easy to understand

You only choose a few put strong ones

They are actionable

You and everyone in your team is passionate about them

Keeping these points in memory, now write down your core values you want to implement in your business.

HOW TO USE YOUR VALUES IN MARKETING

After figuring out your values, you need to find an effective way to communicate them and help your customers to identify with them. This step requires an effective marketing strategy. A key part for this is to use content to explain what you stand for and why. Share your messages with your crowd on social media, your newsletter, podcast, interviews etc and always spice them with your values. But make sure not being to pushy and always actively mention your values, but do it in a discreet way.

Make sure, all the information you put out into the world is consistent with your brand’s belief system and follows this structure:

Complementary: Every element of your brand’s marketing supports the others

Continuity: Your communication is consistent and connected

Consistency: Multiple messages reinforce and support each other

Coherence: All communications are logically connected

To get a better practical overview on how to implement those steps in real business life, check out the following example of how amazing integrated marketing (marketing that integrates the brand’s values) works.

Condoms for Pets

The San Francisco Society for Prevention of Cruelty to Animals ran this ad in 2015 to create awareness on the need to spay and neuter your pet. Their mission is to educate people on the importance of neutering pets to save unwanted cats and dogs from getting euthanized (it happens to 4 million pets each year in the US). One of SFPCA’s values are bringing happiness and long lives to animals.

The reason for this crazy idea of a campaign was, that they wanted to avoid being preachy by offering condoms for cats and dogs. How did they implement this marketing case? They installed pet condom dispensers in several parks and used Facebook and Twitter to spread the word about it. The SFSPCA’s campaign was immediately picked up and shared by 20+ international websites like Huffington Post and Adweek. And it become the no. 1 trending topic on Reddit and made it up to 30,000+ site views. Pretty insane, isn’t it?

YOU WANT MORE?

If you want to learn in a more practical way how to establish your own personal brand DNA and how to implement it in your marketing, send us a quick email or message on social media. We will come up soon with the very detailed and online course „Brand Purpose – Create a Foundation for Your Successful Marketing Based on Your Values.“

Our aim is to give you a an easy but valuable opportunity to improve your brand and help you grow. The following learnings and topics will be included in our course:

Creating a complete set of personal values

Step-by-step guide to transfer personal values into business values

Integrating your defined values into your marketing and your company culture

Defining your brand purpose and developing a brand promise out of it

Several inspiring case studies from international brands and companies

Get rid of limiting beliefs that prevent you from stepping out into public with your brand and become visible

market proven strategies that let you create amazing campaigns that stick in your customers mind

Overview of successful communication strategies that show you how to engage your audience based on your brand’s purpose

The online course „Brand Purpose – Create a Foundation for Your Successful Marketing Based on Your Values“ is created in collaboration with our Changemaker Sina Helmke. Sina is an expert in Marketing for Sustainable Entrepreneurs and the founder of ‚Eco Marketer‘. She has more than 7 years of experience in Marketing and helped 200+ companies in implementing marketing strategies and campaigns. For the last 1,5 years she completely focused on social businesses because she wants to help them become better known and gain a higher media coverage to create a better world with more truly conscious brands.

If your are interested in joining us for this great course, we are happy to hear from you. Please fill in your interest HERE and get a chance to get the course for FREE (2 winners will be selected)

If you have any questions, feel free to drop us a message any time!

SINA HELMKE

SINA HELMKE

SFW CHANGE-MAKER HAMBURG

I am Sina and I provide online support for social companies, helping them to reach more people and gain more time to focus on giving an impact by taking care of their online marketing, social media and sales needs. This serves my greater purpose because I can help them to share their positive message with the world.

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Moda Sostenible Argentina: BIOTICO

  Conectando puentes Slow Fashion World, presenta la categoría de Moda Sostenible Latinoamérica 2019 en español  conectando su primera entrevista con la diseñadora Argentina Jesica Pullo fundadora de la marca BIOTICO, un proyecto sostenible de moda ética, ubicado...

Kuuki Yomenai

Kuuki Yomenai

Slow Fashion World is happy to announce that we are part of Kuuki Yomenai, an innovative concept connecting emerging brands betting sustainability, ethics and innovation during the Fashion Tech Week Paris.

Since 2014, the FashionTech Week Paris brings together every year emerging practices, recent initiatives and innovative designs of contemporary fashion. We are right on it with the KY concept.

KY partnered with Notoryou, a creative studio specialized in cultural immersive tour and VR experience, who filmed the shop in 360 degrees and runs it thought a software to create 3D augmented reality. A real retail innovation, you can now buy online like you were in the shop!

The emerging brands and early adopters of this creative concept part of SFW showcasing in Paris are:

Couture des îles is a brand rich of heritage and legacy of craftmanship by making use of traditional Bahamian crafts to bring it into modern day relevance.

Maco Calderon proposes contemporary creations made by artisans where savoir faire is recognized and transmited from generation to generation, in the heart of the Andes.

Phaukuss, a Parisian brand born in 2017, offers a modern and dressed version of the inevitable sneaker. The brand’s universe is characterized by a refined aesthetic rendering associated with a significant logo evolving through a logic of respect for the environment.

Soo Mee an international brand made in France dedicated to empower women thought their wardrobe… Soo Mee believe in body positive, inclusion and conscious design.

This saturday at our event “SFW Conscious Party“, your SFW advisor and host, Fouzia GRAICH will walk you thought the story of each featured, designers and talk about her vision of the slow fashion movement while having a nice drink in the heart of Paris. She will be also connecting people for upcoming events, talks and Christmas showroom.

This is a invitation only event. If you wish to attend, contact us.

Why do NGOs matter in Fashion: Vol 1

Why do NGOs matter in Fashion: Vol 1

3 trillion dollars is the value of the global fashion industry, it’s the equivalent of 2 percent of the world’s Gross Domestic (GDP).

1 in 6 people on the planet work in the fashion industry and only 2% receive a living wage, according to the Fair Fashion Center of NYC. Fashion industry is one of the largest in the world, but it’s also the 2nd more polluting after the oil industry.

Thanks to documentaries like The True Cost and the work of institutions and NGO’s dedicated to the subject (The Ellen Macarthur foundation, The Circle, Fashion Revolution, Fashion take action, Clean clothes campaign etc.) we start to collect more data about the environmental and human impact of the fashion industry.

From those studies we learned that the clothing and textile industry has an ecological footprint, which is far from sustainable. For example the Copenhagen Fashion Summit report (Pulse of the Fashion industry 2017 report) told us that the industry emits 1.7 billion tones of CO2 annually, it’s responsible for extensive water use and pollution, and produces 2.1 billion tones of waste annually, just to give some examples.

Cara Smyth, founding director of the Fair Fashion Center, explain, in an interview for Devex, how the change is slowly happening. Rana Plaza Collapse, the adoption of the UNSDG, the Paris Climate agreement, all of those events was capital moment to raise the awareness of the public on those issues.

That is one reason why the work of NGOs is essential for a more sustainable industry in fashion. They are collecting data to demonstrate the accurate risk and negative impact, but they also constitute a strong voice to educate people on the subject. It’s what happened in April 2018 with the Fashion Revolution’s “Who made my clothes” campaign, which commemorate the anniversary of the Rana Plaza factory collapse in April 2013 in Dhaka, a disaster that killed 1138 people and injured many more.

Garments Workers participating in the Who made my Clothes campaign to raise awareness about work conditions in fashion factory. Credit: Fashion Revolution

Since the tragedy, Fashion Revolution dedicates his work to improve work conditions for garment workers and to push brands to demonstrate transparency in their supply chain.

In the same time, millennial consumption habits are different from their elder and are shaping a new market. The Digital Branding Institute found that 91% of millennial would switch their brands to ones that are associated with a good cause. They also observed a rise in «purpose-driven marketing», which is way for brands to connect with consumers on an emotional level.

If it is not the dramatic observation about the work condition that will motivate big companies to adopt better practice, environmental impacts should furthermore be a financial concern to brands. A recent study by the Boston Consulting Group indicates that brands’ profit margins could fall by at least 3 percentage points by 2030 due to rising costs for labor, raw materials and energy, if companies continue with business as usual. This would add up to approximately €45 billion per year of lost profits for the industry according to WWF in its Environmental rating and innovation report 2017.

For instance, Nike case shows how the evolution of the market is forcing brands to adopt CSR policies. 20 years ago, Nike consumers were aware of Nikes workers condition in Thailand, and then the brand was associated to sweatshops and unethical work environment, this had huge consequences on the brand reputation and sales. That’s when, in 1998, the then-CEO Phil Knight started to make changes within the company by being more honest and transparent about the labor issues it faced. Nike also raised the minimum wage, improved oversight of labor practices, and made sure factories had clean air. After this Nike was able to seduce again teenagers and become the undisputed leader of athletic brand. It has since become an example of how worker satisfaction not only mitigates risk but also drives business success. As Hannah Jones, chief sustainability officer at Nike declare it: « Protecting worker rights is not just about corporate social responsibility, but productivity and profitability », even if actually Nike is still far from being the most transparent and sustainable fashion brand.

The role of NGOs in improving the fashion industry is not limited to research and awareness, but it can also transform the production and sales process.

Here 3 cases of how humanitarian action are impacting fashion:

1st: BlueBen: the innovative Brand/NGO who save water and help communities

BlueBen is a remarkable brand for many reasons; they are tackling water over consumption issue in fashion. They succeed to save up to 90% water by designing their sweatshirt in hemp and modal fiber, which need more slittle water than cotton. Also their sweatshirts are made in Europe and are compostable. Finally they give 10% of their turnover for compensation purposes to countries

that have suffered due to textile industry, like Bangladesh for instance.

But what makes BlueBen especially more unique is its mixed team composed of people who work for fashion and people who are specialized in humanitarian work. This combination is the illustration of emerging business model for a slower and more sustainable fashion.

BlueBen instagram campaign 2018. Credit: ChooseBlueBen

 

 

 

 

 

 

2nd: When shopping experience becomes a social action

Numbers of ethical brands are now associating purchase act with a good action. This is the case of the sustainable sneakers Wado

Wado is designing 80s inspiration sustainable sneaker, their factory in Portugal guarantee good work conditions and quality process. They also choose to not use chromium to tan their shoes in order to have a cleaner fabrication process. But that’s not all, when you’re buying a pair of Wado, you also contribute to a reforestation project in Asia. The company collaborates with he NGO We Forest that work alongside natives to restore areas of forest.

Collaboration with humanitarian project is a way to offer a useful shopping experience to the consumer and besides it participates to improve the brand identity and gives the key to fit with the millennial market. Doing good start to feel good and trendy!

Wado instagram campaign 2018. Credit: Wearewado

3rd: Sourcing fair-trade fabrics and empowering garment workers

Up to 80 percent of a garment’s environmental impact is defined by choices made in the design process, consequently designer’s choices and methodology have a significant impact on improving sustainable fashion practices.

Therefore, ethical brands have the possibility to source their fabrics and material through Faire trade labels. Initiatives like Ecota-National Fair Trade Network of Bangladesh or the Word Fair trade Organizations confer a better profit redistribution to workers.

My aim with this blog is to show the utility of non-profit organization in the transformation of the fashion industry into a more sustainable and ethical industry.

Even if fashion professionals and consumers show more awareness about the dangerous impact of fashion process on communities, we still have too little data about the environmental and human cost of fashion process. For that reason, improving traceability and transparency in the fashion process is crucial. Thanks to tools like the fashion transparency index, it is easier for NGO’s and academics to collect data for their studies. Another interesting tool is the MODE tracker by Made by. Made by is a non-profit who developed a transparent and verified progress-tracking tool in order to support fashion brands and retailers in improving their sustainability performances.

However all those efforts are not enough to shape a better industry. Consumers habits and designers methodology constitute the strongest weapon to build a responsible fashion industry. As a first step you can follow the Slow Fashion World community to discover and support ethical and sustainable designers.

Improving traceability will also provide data for impact measurement of slow fashion designers and brands. Showing the good impact of sustainable brands will allow to enhance them and could be use as marketing asset to target the millennial market, with the prospect to eventually transform the fashion market.

After asking ourselves about the role of NGOs and Non-profit in the fashion sector, we could believe that many brands are improving their business by taking engagements or collaborating with labeled products. Yet it’s important to separate “greenwashing” to concrete impact projects, and it’s also necessary to know more about what’s behind a label, what is the real impact of labels. We will discuss more in detail in an upcoming blogpost !

 

 

 

Victoire Maureau

Victoire Maureau

Sustainable Development Advisor & SFW Change-Maker

Hi I’m Victoire and I joined the Slow Fashion World Community as Switzerland #SFWChangeMaker. I’m a 27 years old Parisian living in Switzerland. I studied law and political science and recently graduated in international development at la Sorbonne. Passionate about how innovation and technology can improve communities and help people, I joined Techfugees, a tech community that respond refugees needs. Beside this, I worked as a green investment and sustainable innovation consultant.

 

 

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Moda Sostenible Argentina: BIOTICO

  Conectando puentes Slow Fashion World, presenta la categoría de Moda Sostenible Latinoamérica 2019 en español  conectando su primera entrevista con la diseñadora Argentina Jesica Pullo fundadora de la marca BIOTICO, un proyecto sostenible de moda ética, ubicado...

BLOCKCHAIN AND SUSTAINABILITY

BLOCKCHAIN AND SUSTAINABILITY

Innovation has been a key point for Slow Fashion World before the platform was even funded officially in 2017. While SFW sets the accent in the slow philosophy, diversity and cultural identity, unifying a conscious community of change-makers, in Slow Fashion World, we  believe that innovation can help us push the fashion industry into the right direction: sustainability.

The SFW team is very excited to finally share a bit more of our most ambitious project yet. Integrating technological innovation for sustainability but also to bring that technology to all fashion professionals: from established designers, brands to artisans and fashion startups.

We are looking into implementing Blockchain technology and cryptocurrency as this is a technology that is built by and for the community aligning to one of the core values of our platform.

Is Blockchain just a trend?

We are hearing more and more the words Blockchain, Bitcoin, cryptocurrency … and it can be difficult to make the link to sustainability.

Let’s start from the beginning: what a blockchain does is to connect information. A blockchain records and connects information preserving the source of the information and securing it, no one can manipulate it.

Nowadays the most developed and known application of Blockchain is financial but the information recorded can be any fact, event, or transaction that you want noted; that is why it is so interesting and has so many potential applications.

What can Blockchain tech do for sustainability?

The power of blockchain technology is that it has potential to transform industries. In the case of the fashion industry the way the data is stored and shared through the blockchain and the alternate economy system that come with it, can help in the following points:

  • Transparency in supply chain
  • Production efficiency
  • Environmental & ethical compliance
  • Authenticity of garments
  • Consumer data protection
  • Fair business models & trade
  • Heritage preservation

Blockchain & sustainability pioneers

Applying Blockchain to help solve some of the current issues in the fashion industry is still a very avant-garde approach. But there are some visionaries around that have started to experiment with this. One of them is Danish designer Martine Jarlgaard.

Martine Jarlgaard work is admirable, not only for her Scandinavian minimalistic style but also because she is a strong advocate of sustainable and ethical practices in the fashion industry. She uses sustainable materials such as up-cycled workwear, organic British alpaca, Italian surplus production materials, hemp, linen.

On top of that, Martine has been one of the pioneers in using Blockchain to guarantee the transparency in the supply chain.

“When I think about our world and outsourcing now, we’ve gained a great distance to how things are made. We need to re-educate ourselves. Technology will be what helps to reconnect us to the people and the places involved, and that information will increase consumer expectations, which will put more pressure on the big companies.”

What Martine did is to track the journey of raw material through the supply chain and to finished garment.

Each step of the process is registered and tracked on the Blockchain via an app: from shearing at the British Alpaca farm, to spinning, through to knitting at Knitster LDN, and finally to Martine Jarlgaard, at the designer’s studio in London.

Each garment has a unique digital token which enables the Blockchain company Provenance to verify every step of its production and create a digital history of that information including location data, content and timestamps. All this information is presented to consumers via an interface they can access through their item’s QR code or NFC-enabled label

This approach to transparency and traceability enables trust and informed choices on the consumer side. At the same time beautiful stories are being told. We leave you with our favorite quote:

Introducting Blockchain to SFW platform

Inspired by change-makers introducing technology and sustainability like Martine and offering the community solutions while providing access to technology to everyone, SFW has decided to launch a Blockchain project that also aims to give our Slow Fashion Community access to that technology.

The Marketplace

Slow Fashion World will be launching next year a marketplace where transactions will be made in cryptocurrency ( and later on, in our own token).

This is a natural step forward for Slow Fashion World to involve the conscious citizen in our platform. Our aim is to create discussion and propose solutions for the thoughtful consumer that is looking for transparency and does not want to compromise style. We will offer access to a curated directory of brands and makers, experiences and services that will help the whole community continue thriving a conscious lifestyle while incorporating sustainable pieces in their wardrobe.

The goal is to be the bridge between makers and consumers. Create a platform where they can interact and get to ask the right questions directly and build a relationship with the brands. At the end, experiences and stories is what is worth it when choosing to move to slow fashion.

All this built in the blockchain. In addition, to improve the fairness and participation, in the second part of the project the platform will use its own native utility token.

Traceability system

We work in the defense and visibility of artisans, makers and garment workers around the world as we consider important to protect their work, their culture and heritage and their rights. For that reason we have set as one of our objectives to bring this transparency to our platform.

In one hand by helping professionals to access this technology. And in another hand by giving consumers the tools to access accurate information about the clothing and goods they buy. If we can provide that information, they will be able to do smart and fair choices.

We are very pleased to share with you  about this project and we are working continuously to make it a reality. We will share more details in the upcoming months in our community (Join us for getting the first updates). In the meantime, if you wish to collaborate with us, please contact us hello@slowfashionworld.com

Susana Nakatani

Susana Nakatani

Co-founder Slow Fashion World

Susana is the founder of Susana Nakatani, a Swedish fashion label that cares about timeless style, solid handmade construction and that has a passion for sewing tradition. Susana Nakatani has also a strong interest in Blockchain technology and works the Selfkey Foundation which has developed blockchain-based distributed ledger technology and a series of cryptographic protocols to encourage consumers to entirely own and manage their own identities and data (“Self-Sovereign Identity.” ).

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Moda Sostenible Argentina: BIOTICO

  Conectando puentes Slow Fashion World, presenta la categoría de Moda Sostenible Latinoamérica 2019 en español  conectando su primera entrevista con la diseñadora Argentina Jesica Pullo fundadora de la marca BIOTICO, un proyecto sostenible de moda ética, ubicado...

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