Ethical Fashion Show 2017: The Highlights
The Funkhaus Berlin was the hot spot for eco-fashion during Berlin Fashion Week this year. A record of 180 international labels participated in the exhibition Greenshowroom and Ethical Fashion Show 2017 Berlin from the 4th to 6th. International top players presented their new collections for summer 2018 in the Shedhalle at Funkhaus. The wide offer ranged from contemporary to street and casual wear as well as shoes and accessories.
One of the stylistic trends for the upcoming summer will be innovations in the craft segment that are based on traditional craftsmanship – coupled with contemporary design. Athleisure is also becoming an important catchword, meaning sporting themes that are fashionably interpreted. The overall focus of the event was a new understatement combined with minimalistic designs and high-quality material. In addition, you could also find many colourful or romantic all-over prints as well as lacings for the 2018 collections.
Below you will find Slow Fashion Worlds personal Highlights of 2017 Ethical Fashion Show:
TALKING TO SAFIA MINNEY
Our biggest highlight was by far the great opportunity to interview Safia Minney. We managed to catch her after the lecture she had at the first day of the Ethical Fashion Show and where she talked about her new book „Slave to Fashion“. Below you will find an extract of our talk with her. The whole interview will be send in one of our next newsletters:
SFW: What does Slow Fashion mean to you today?
S.M.: I think Slow Fashion means really using sustainable materials, creating beautiful pieces that you can treasure and at the same time maximising the value added. What I mean by that is using hand crafted processes, like hand knitting, hand weaving and hand embroidery. I think these techniques come under the umbrella of Slow Fashion, as does of course organic materials like cotton, linen and certain types of hemp. But I think what we are looking for, is a way to do fashion that has the aesthetics and also has the ethics intact. So of course we have to slow down the model of fashion which consumes huge amounts of natural resources and creates huge volumes of clothing that are not degradable quickly at all. Mostly they are made with no respect to the workers: they are not paid a faire wage, they are often highly exploited and slave labour is often the basis on which they are brought into the manufactures. Slow Fashion is about really taking a step of rethink the fashion industry. About how we make products and about how we dispose products.
Talking to Safia, who is without doubt, one of the most important role models of the ethical fashion movement really encouraged us and she gave us some great advices for our work with Slow Fashion World.
THE RUNWAY SHOWS
One of the highlights were of course the runways that took place on the first floor of the Shedhalle at Funkhaus. Part one of the show opened with a playful collection for women and children by C.Pauli. Followed by Miss Janna’s recycled nylon retro swimwear, Somyso’s business collections and elaborately crafted items in indigo and the capsule collection Living Blue x Natascha collection by Hirschhausen. Other labels were Biaggi Atelier, Inti Ferreira, Jungle Folk, Laurie Procès, LVMH CSR Young Talent Award, and Things I Miss. Lanius rounded the show with a dress of recycled saris. Part two was the catwalk show “Ethical Fashion on Stage”, featuring a wide range of contemporary streetwear and casual wear. You could find selected outfits of different labels of the Ethical Fashion Show Berlin. Trends for the upcoming season are: Sneakers with dresses, all-over prints and maritime themes – presented by the labels Anukoo Fair Fashion, Eco Bambou, Greenbomb, Indigo People, Life and wonder. German VIP guests visiting the shows were: Sanny van Heteren, Renate Künast, Barbara Maier and Barbara Engel.
FASHION CHANGERS X PREPEEK
PrePeek is a blogger lounge that was premiering in this years Ethical Fashion Show. It is kind of a networking platform that opened up a channel of communication between the exhibitors and the consumers. Blogger and influencer had the opportunity to pick clothing from participating labels and take part in a photo shoot. Cooperation partner of this event was „Kleiderei“, which is an online rental company for fashion. The prePeek was originated and organised by the „Fashion Changers“ together with the Greenshowroom and the Ethical Fashion Show. More than 200 people gathered during the event and caught up the latest information and trends in the green fashion industry. 26 labels participated in PrePeek and more than 100 looks were shooted.
THE KNOWLEDGE LOUNGE
While the ground floor was the place to be for the Greenshowroom and all the fashion labels, the upper floor offered a „knowledge lounge“, where you could get informed about sustainable certificates like the GOTS label or Fairwear. You could meet them in their booths or join of the many lectures. „Oeko Tex Germany“ for example, presented their new seals „STeP“ and „Made in Green“. STeP stands for „Sustainable Textile Production“ and it is a certification system for brands, retail companies and manufacturers from the textile chain who want to communicate their achievements regarding sustainable manufacturing processes to the public in a transparent, credible and clear manner. „Made in Green“ is an independent textile label for highlighting consumer products and semi-finished products at all levels of the textile chain that are made from materials tested for harmful substances and that have been manufactured by using environmentally friendly processes and under safe and socially responsible working conditions.
MEETING THE CHANGE MAKERS
The Ethical Fashion Show and the Greenshowroom 2017 was full of awesome labels, beautiful designs and amazing change makers. It is hard to summarise it and present you just a few of them, but the following brands really inspired us:
Upshirt makes great T-Shirts out of leftover materials. They call themselves “The Tee with the tiniest environmental footprint“.
La Petite Mort is an organic streetwear label that is born in Paris and handmade in Peru. They have a fable for art, craftsmanship and travel and their aim is to create it slow, clean and fair.
Globe Hope is from Finland and produces fashion made of old seat bells, advertising banners or parachutes. Each of their items is unique and their designs are really colourful. They are also strongly committed to slow fashion.
Wear Your Waste Wear is a passionate environmental company that makes bikinis made of recycled fishing nets covered from the sea.
SFW Marketing Manger & Regional Director of Germany
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