Can fashion become sustainable through circular fashion or sharing economy?

Can fashion become sustainable through circular fashion or sharing economy?

**Circular Fashion Stockholm Event***

Glad to announce our featured guest designers from Slow Fashion World community!
To start off the season we will hold a much requested meetups around circular economy in fashion and other consumer goods.
Join us tomorrow at Invest Stockholm & discover, connect and learn the experiences from two designers, entrepreneurs living in Sweden working along sustainable and circular fashion and involved in Swedish Fashion Scene.

***Topic: Circular & Sustainable Design + The future of Fashion Weeks***

Featured panelists: 

Studio Heijne -Wendy, originally from The Netherlands, is living in Stockholm, together with her Swedish husband Peter and 2 small boys. Wendy´s vision is to create a fashion brand for the future. That is to say a sustainable brand for modern woman of all lengths, sizes and shapes. Women who don´t compromise when it comes to the quality of her wardrobe, the fitting of her dresses and the way her clothes are produced. Check out her online store & concept store in Stockholm. 

 Nathali Elfström took her BA in fashion design at the Swedish School of Textiles 2017, showing the exam collection at Stockholm Fashion Week and London Fashion Week. Early on inspired by her South American roots on her mother’s side, bright colors and artisanal work has shaped her interest in fashion. Check out her work and more:

We will have  a special appearance from Swedish Fashion Council Fredrik Timour, Head of  Fashion Innovation

Swedish Fashion Council is an independent organization founded in 1979. It is the aim to promote, educate, inspire and digitise the Swedish fashion industry to become competitive and sustainable in all areas. The Swedish Fashion Council supports emerging talent who will ultimately shape the future of fashion.

The full program including retailers like H&M, as well as, Houdini Sportswear, Sellpy, fashion, design and industry professionals,
We will offer a round for start up pitches. Please register before going to event **LIMITED SPACE***
Everyone is welcome!
PS: Prepare your questions before entering the event!
Invest Stockholm is the official investment promotion agency of Stockholm. Based on your needs our experts can help you get connected to the ecosystem of top-notch companies, universities and research centers. Through us you will find the expertise you need to build your business. Our service includes matching investors with opportunities, and providing advice and practical assistance, free of charge, in setting up and expanding a business in Stockholm.
Madrid Fashion Week- Slow Heart 2018

Madrid Fashion Week- Slow Heart 2018

Slow Heart – Fashion Week Madrid 2018 is here!
Once again Madrid highlights sustainability, environmental commitment, eco design and local initiatives with an incredible event called Slow Heart – Slow Fashion, Strong Heart.
Connecting bridges thanks to the collaboration between change-maker Paloma García founder of The Circular Project and Mariel Jumpa founder of Slow Fashion World. Both have been working together with a creative team and mentors to dedicate all year initiatives that includes sustainability at the top of the fashion agenda in their corresponding markets.Now with the addition and commitment to the founding team Susana Nakatani, Slow Fashion World is bringing the design and innovation back to the roots of the seamstress and fashion technology.
During Madrid Fashion Week ( from 5 to 15 July)  sustainable fashion will be on the loop showcasing  the magnificent work of dressmakers, designers, brands and create a diverse and inclusive scenery of talents committed to planet, people and animal protection!
Let us introduce you to our selected 5 diverse and conscious creative brands and designers showcasing in Madrid with their latest collections;
Greathical (Paraguay-Germany) –
Las Polleras de Agus (Peru) –


Maco Calderon –
Ek Katha – Ekkathastoryunfolds/
Conferences Slow Heart – Slow Fashion, Strong Heart  (Get your tickets and enter a giveaway when registering)

July 12-13 – Auditorio de La Casa del Reloj – Arganzuela. See the full program:

JULY 12, 2018

10 - 10.15 Inauguration Slow Heart 2018

Paloma G. López, Founder of The Circular Project, President of the Madrid Sustainable Fashion Association
10.15 - 11.30 MADRID ENTRE COSTURAS  - Moderator: Paloma G. López

Laura Escribano, bridal dressmaker
Susana Nakatani, dressmaker
Laura Grazier, founder of Altrapo Lab
Sylvia Calvo, expert designer in Circular Economy
Fouzia Graich, Soo Mee

12 - 14 WORKSHOPS AND PRODUCTION - Moderator: Susana Nakatani

María Zapata, Customizing
Silvia Gómez Cisneros, They embroider it
Teresa Gutiérrez, Claudina Romero,
Inés Rodríguez, Rir and Co. Textile Design
Griela Pérez, Las Polleras de Agus

14 - 15.45 Break

16 - 17.15 TECHNIQUES AND SKILLS - Moderator: Yunaira Méndez

Elisabeth Lorenzi, Power Textile
Alexandra Moldovan, Parallel Dimensions
Madhumita Nath, Ek Katha 
Maco Calderón, Maco Calderón 

17.30 - 18.45 INNOVATION - Moderator: Mariel Jumpa

Iñigo Molero, El Libro Blockchain
Miguel Otaudy, Desilico
Patricia Astrain, Recircular
Josefin Liljeqvist, Josefin Liljeqvist (SFW)

JULY 13, 2018

11 - 14 ACADEMIC APPROACH TO SUSTAINABLE FASHION - Moderators: Paloma G. López - Sylvia Calvo

Sonia Lázaro, University of Nebrija, Madrid, Spain
Téti Sánches, UEL - State University of Londrina, Brazil
Kim Gerlach, Kim Goes Eko
Lourdes Delgado, Center of Studies for Sustainable Luxury
Amparo Pardo, Polytechnic University of Valencia
Image rights: (c) Viktor Holm
July 13th. What time? 19.00 Runway Let it Slow! 2018 – Pasillo Primavera – Madrid Río  (Urban runway – FREE ENTRANCE)
July 14th – Showroom The Circular Project:
Meet and greet the brands where you will be able to buy the designs right off the runway! Address: Calle Ventura Rodríguez 22, esquina con Juan Álvarez Mendizabal, 28008 Madrid, Spanien
We want to highlight the collaboration of Asociación de Moda Sostenible Madrid, ACME (Asociación de Creadores de Moda España), with the Swedish Embassy in Madrid support for the press conference, Madrid Capital de Moda and Madrid city low Fashion World and the Association of Fashion Designers of Spain, with the support of the Embassy of Sweden, the Sustainable Fashion Association of Madrid and Madrid Fashion Capital, Ayuntamiento Madrid.
Get inspired! Connect with them in Madrid and get involved asking questions. Welcome to Madrid es Moda Sostenible!
Connecting Threads: Artisan’s journey to slow fashion / Fashion Revolution

Connecting Threads: Artisan’s journey to slow fashion / Fashion Revolution

Welcome to a multicultural journey taking you to a 2 day event of Pop Up shop & fashion talks.

Hosted by:

#SlowFashionWorld international platform gathering a growing collaborative community of brands, designers, industry professionals and advocates joining forces to “Get Inspired, Connect with change-makers and get involved” and slow down the fashion industry.

#Bohetnika Berlin based label that came about in 2016 with the dream of trading with local Mexican artisans and designers from small villages in the south of Mexico. Their goal is to have a fair trade partnership, spread the word about fair trade, handmade items, and the way of life for an artisan

Committed to #FashionRevolutionWeek we welcome you to awaken your senses and experience an energetic, positive and exchange experiences. Learn and meet the global artisan communities collaborating with brands to bring long lasting pieces of their culture, history and heritage.

What happens during these days?

The 2 days event aim to highlight fashion with identity, the art and traditions of artisan communities. To celebrate them, empower and recognize the artisans behind the label.

Events will include fair trade talks, fashion and tech for transparency, 20
min 1-1 session on how to grow your ethical brand.

We will be connecting with guest speakers from India, Spain and Peru together with the introduction of sustainable styling platform #TheRebirthProject


LOCATION: 7 Mares – The cozy winery space converted to a creative Pop Up event space introducing 10 curated brands from the Slow Fashion World community for PoP UP Special! Meet the brands.

  • Las polleras de Agus
  • Ek Katha
  • Qaytu
  • Makua
  • Chicabal
  • UnikBlends
  • Isa Luna
  • SAKÉ
  • Herdentier

Together with #TheRebirthProject #Bohetnika #SusanaNakatani will guide you to from a conscious wardrobe to experiencing the Mexican culture to how technology can bring transparency for social innovation. We are ready to connect you with change-makers from the fashion industry willing to share business and lifestyle tips!



2:00pm “Slow Fashion Meets Diversity” – Mariel Jumpa SFW founder & Moda Doc. América Latina film executive producer. A film directed by Brazilian change-maker Rodrigo Müller on the discovery to highlight and empower the stories behind the Latin America sustainable fashion actors and craft communities.

4:00pm “The creative Legacy of Indigenous tribes” – Yunaira Mendez Venezuelan Biotechnologist & sustainable fashion advocate bringing her roots through textile history and the connection to todays’ fashion.

5:00pm “Empollerando al mundo” – Griela Perez Peruvian Las Polleras de Agus a social entrepreneur working closely with a community of artisans, empowering andean women and men to bring back the art of the embroidery alive from the Peruvian andes.

6:00pm Panel discussion with Lizeth Soto from Bohetnika Cultural appropriation or appreciation? Inviting the audience for discussion.

April 28th – CONNECTING THREADS: Fashion +Technology

2:00pm “Conscious Fashion and the power of change” – Upasana founder Uma Prajapati working on various projects to promote artisan weavers, sourcing from farmers growing indigenous cotton, using organic and plant based dyes and developing skills and talent in villages in and around Auroville as well as other cities in India.

3:00pm “Blockchain technology and Sustainable Fashion” –Susana Nakatani founder of Susana Nakatani, a Swedish fashion label that cares about timeless style, solid handmade construction and that has a passion for sewing tradition. Susana has also a strong interest in Blockchain technology and works for KYC-Chain and Selfkey which have developed blockchain-based distributed ledger technology and a series of cryptographic protocols to encourage consumers to entirely own and manage their own identities and data (“Self-Sovereign Identity.” ).

5:00pm “ReBirtH your style” with Elsa Boutaric founder of The Rebirth Project, a sustainable styling platform that helps optimize a wardrobe through a virtual styling session. With ReBirtH, she hopes to help women use more of their clothes and be more creative with their clothing choices to enhance their look and style. ReBirtH has got you covered with the best tips and tricks to keep your style efficient and ethical.

7:00pm Slow Wine sessions (15 min) with the founders of Bohetnika, SFW and ReBirtH. Do you want to grow your ethical business/brand? Ready to exhibit or want to learn on how to create visibility online? (We will be doing give away sessions during the event with 3 entrepreneurs).

Free Entry / We suggest to do a donation for the organization and location. 10% will be donated to Fashion Revolution.



Excellent news! The SFW team (Melisa and Sina) are joining the Ethical Fashion Show in Berlin. Meet with us and get connected with the Slow Fashion community.

For you that cannot participate today, head over our community and ask any questions to the designers, labels and influencers.

Do you need information, would like to connect with someone or give you some event highlights?  We would love to ask and get action for your business today. Contact us now!

Check out the designers/brands exhibiting!

See you





The Circular Project, founding partner of the Sustainable Fashion Association of Madrid MSMAD in collaboration with the Association of Fashion Designers of Spain ACME and  Slow Fashion World returns with a second edition theme for fashion: Smart Fashion = Slow Fashion Madrid: Sustainable Development Goals. The event will happen in the design concept spaceEl Paracaidista

Local brands such as Ecoalf in collaboration with Sybilla, Laura Escribano Atelier, Parallel Dimensions, SayPlease, Susana Nakatani, Sylvia Calvo BCN, Irema, Avasan, Yanapaqi, Sidikai, Monikako kids, Sepiia.


Slow Fashion World runned a 10 day competition to select from 20+ brands  that contributes to  the United Nations’ Sustainable Development Goals.

“Our aim is to showcase designers and brands that are betting for innovation in textiles, processes to minimize pollution and waste while improving the labor conditions of the entire production chain” – Paloma García

It is a pleasure to announce the winners from Monaco, Peru, India, Germany, France and Portugal. This time the selection was based on fairtrade, vegan designs and innovative textiles. The fashion designers will be exhibiting the selected design along with local designers from Jan. 23-30 at “Madrid es Moda” week. We will be highlighting their profiles via Instagram and our community!


Exhibitions of selected fashion designers creating pieces for change. Meetings and conferences around the fashion industry, smart textiles and discussions around Smart Fashion and the role of fashion in achieving the SDG goals. Slow Fashion World founder Mariel Jumpa and Swedish SFW Changemaker will be having a presentation about Designing the future: Smart Fashion & Sustainability together Susana Nakatani.

Come and join us! To see the full agenda and for details on how to attend, see here. 

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