Joining Forces with San Francisco Sustainable Fashion Week to Pivot Live Event into a Virtual Global Conference During Covid-19

Joining Forces with San Francisco Sustainable Fashion Week to Pivot Live Event into a Virtual Global Conference During Covid-19

In April, the world shut down due to the Covid-19. But April was also Fashion Revolution Week, and while many in-person connections came to a stop, Slow Fashion World continued to bridge the community by being part of the Global Leadership Team that produced Experts United, a US-based virtual conference presented by San Francisco Sustainable Fashion Week International (SFSFWI). Through this project, we were able to continue our mission of giving back to our community of professionals, sustainable fashion brands, and changemakers. 

The past few months have been challenging for the world of creators. The global shutdown has made it challenging to continue the movement, especially for emerging platforms, small brands, and sustainability professionals. Nevertheless, we at Slow Fashion World continue to focus on how to support all of you. 

Through our agency’s experience in international marketing, sustainability communications and experiential events (both digital and live), we invested in this international project to provide a free and educational resource. We thank SFW changemaker, Filipina-American Ruby Veridiano, for facilitating this collaboration!

Co-creation and Collaboration: SFW Core Values Build Trust and Collaboration Together with the Global Leadership Team for SFSFWI 2020

SFW is committed to supporting creatives and changemakers by facilitating access to local and global opportunities. Our agency supports the achievement of the Global Agenda 2030, which is why the connection with US-based SFSFWI was important to us. Founded by changemaker Sandra Hanns, SFW decided to collaborate with a global team in pivoting the live Experts United event into a virtual conference. 

The Global Leadership Team included:

  Sandra Hanns, Experts United & SFSFWI, USA/Chile | @SFSFWI

  Ruby Veridiano, RubyVeridiano.com, France/USA/Philippines | @RUBYVERIDIANO

  Mariel Jumpa, SlowFashionWorld.com, Sweden/Peru | @SLOWFASHIONWORLD

  Athina Salazar, Life2Design.com, USA/Italy | @LIFE_2_DESIGN

  Lizeth Soto Rivas, Bohetnika.com, Germany/Mexico | @BOHETNIKA

  Valentina Suarez, UniversoMola.com, Colombia/Uruguay | @UNIVERSOMOLA

SFW is no stranger to building digital and live experiences with a focus on emerging talents, the connection of multicultural teams, and the amplification of voices in BIPOC communities within the fashion, design and creative industries. The fact that our founding team works remotely from Brazil, Peru, Sweden, Germany, UK, Spain, and France demonstrates our agility to work in the digital space, fostering worldwide collaborations to build a sustainable and inclusive future.

Slow Fashion World Panel at SFSFWI

SFW had the opportunity to hold an international panel session about Digital Activism: Building Digital Communities to Mobilize Sustainability, moderated by SFW founder, advisor and community manager Mariel Jumpa. 

For this panel, SFW invited the following experts: 

Kim Gerlach (Germany)

Josefin Liljeqvist (Sweden)

Lizeth Soto (Mexico-Germany) 

Sica Schmitz (USA) 

The common theme found throughout the conversation is the idea that in order to use virtual spaces effectively, it is important to have authenticity, empathy and a foundation of trust. When all three are present, it can lead to inspired, collective action.

Each panelist also agreed that boosting confidence, fostering consciousness, and measuring growth is based on quality over quantity, an idea that is aligned with the principles of the slow fashion movement. 

Another takeaway was the importance of using technology and social media to mobilize a core mission, such as animal protection, or building interactive spaces to boost diversity, inclusion and creativity for migrant entrepreneur voices.

In addition, providing educational resources and telling stories that build an emotional connection were also highlighted as ways to inspire citizens to take an active part in sustainability. 

We closed out the panel talk by connecting the UN SDGs to each speaker. Through this, we learned that the most common SDGs concerning the fashion industry are: 

GOAL 1: No Poverty

GOAL 5: Gender Equality

GOAL 8: Decent Work and Economic Growth

GOAL 9: Industry, Innovation and Infrastructure

GOAL 10: Reduced Inequality

GOAL 12: Responsible Consumption and Production

GOAL 17: Partnerships to achieve the Goal 

In summary, these are the key takeaways: 

Lesson #1: When digital activism is focused on authenticity and trust, people can connect and commit to collective action.

Get Inspired: Kim Gerlach with her consultancy Sun and Rise, blends sustainability and fashion in an aesthetically pleasing and daring way. The organization acts at the core of a new era by creating and conceptualizing new modes. 

Lesson #2: When building communities, the mission is to build upon interests and core values. The goal is to collaborate and build experiences where everyone feels included. 

Get Connected: Lizeth Soto community manager, Co-Founder and Art Director for Slow Fashion World connects artisan, craftsmanship and Mexican culture through her brand   Bohetnika

Lesson #3: We are becoming more digital, and therefore, we need to focus on building empathy. When we lead with values and inspire emotional and human connection, really great things can happen. 

Get involved: Checkout the work of Josefin Liljeqvist, who has created the world’s first traceable leather footwear, with a mission to improve animal protection. 

Learning #4 The internet is amazing, and digital activism is significant, but it is important not stop there. Hashtags and petitions are great starts, but our daily actions are ultimately more powerful than anything we can say online.

Stay mindful and live with purpose with Sica Schmitz, an expert in sustainable fashion  combining mind, body, and closet. Her energy and soul connects a community by creating a holistic approach to living mindfully across all areas of our lives. 

#ExpertsUnited2020

We are grateful to have co-created and collaborated to push a Sustainable Fashion Week forward together as a global team. To learn more about the community check out the website and follow along at @sfsfwi.

@sandrahanns: CEO and Founder of SFSFWI & Experts United

@rubyveridiano: Writer, Fashion Journalist, & TV Presenter from California & based in Paris, France

Mariel Jumpa: CEO and Founder of @SlowFashionWorld from Peru & based in Uppsala, Sweden

Valentina Suárez: Co-Founder and Director of @universomola from Montevideo, Uruguay & Bogota, Colombia.

@LizethSotoRivas: Founder of @Bohetnika / Art Director @SlowFashionWorld Mexico-Germany

Athina Salazar: Chief Possibility Officer at @life_2_design from Sacramento, CA

Mariel Jumpa

Mariel Jumpa

Founder & Advisor

Founder & Advisor connecting change-makers around the world.

 

Joining Forces with San Francisco Sustainable Fashion Week to Pivot Live Event into a Virtual Global Conference During Covid-19

SFW is committed to supporting creatives and changemakers by facilitating access to local and global opportunities. Our agency supports the achievement of the Global Agenda 2030, which is why the connection with US-based SFSFWI was important to us. Founded by changemaker Sandra Hanns, SFW decided to collaborate with a global team in pivoting the live Experts United event into a virtual conference.

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

Study Abroad: The Right Product: Traceability in the Fashion Industry

Study Abroad: The Right Product: Traceability in the Fashion Industry

Get inspired! Learn and travel to Turkey!

“The Right Product” is a program for the right product management focused on materials, health, security, legislation and traceability of each item”

Do you want to learn, connect and travel to Turkey while getting the tools to bring traceability to the Fashion industry? We are happy to collaborate with ISEM Fashion Business School part of the Navarra University in Spain to bring you this unique opportunity and telling you more about it in their upcoming event in MADRID!

ABOUT ISEM Fashion Business School

It is the center of the University of Navarra, is the first business school specialized in fashion companies that exists in Spain, since 2001. It was born with the aim of training professionals with negotiation skills and leadership to work in the industry of Fashion. Its vocation is to professionalize the sector; be a center of convergence between management and creativity.

 

WHO CAN JOIN THIS COURSE?

  • Professionals with experience as Buyers, Planners and Product Managers.
  • Heads of Quality Departments in fashion companies who pretend to incorporate changes in their institutions.
  • SMEs manufacturers who supply to retailers.
  • People interested in specializing in sustainable product with the aim of creating new job positions.

 

CONTENT:

ISEM Fashion Business School launches the first program focussed on the five rights:

  • Human Rights
  • Right Product, Health and Safety
  • Right Delivery
  • Right Design
  • Right Price

If you are interested please send us an email to hello@slowfashionworld.com for more information.

 

LET’S MEET AND CONNECT!

The event for detailed info and Q&As will be held in Universidad De Navarra, Madrid. We intent to broadcast for our community interested in this specialization course.

Language requirements: Spanish and English. Fee and details you can find on the website shown in the link of this event.

 

 

 

Ready to take action and improve your skills? Transparency and Traceability in products are the future

 

Why do NGOs matter in Fashion: Vol 1

Why do NGOs matter in Fashion: Vol 1

3 trillion dollars is the value of the global fashion industry, it’s the equivalent of 2 percent of the world’s Gross Domestic (GDP).

1 in 6 people on the planet work in the fashion industry and only 2% receive a living wage, according to the Fair Fashion Center of NYC. Fashion industry is one of the largest in the world, but it’s also the 2nd more polluting after the oil industry.

Thanks to documentaries like The True Cost and the work of institutions and NGO’s dedicated to the subject (The Ellen Macarthur foundation, The Circle, Fashion Revolution, Fashion take action, Clean clothes campaign etc.) we start to collect more data about the environmental and human impact of the fashion industry.

From those studies we learned that the clothing and textile industry has an ecological footprint, which is far from sustainable. For example the Copenhagen Fashion Summit report (Pulse of the Fashion industry 2017 report) told us that the industry emits 1.7 billion tones of CO2 annually, it’s responsible for extensive water use and pollution, and produces 2.1 billion tones of waste annually, just to give some examples.

Cara Smyth, founding director of the Fair Fashion Center, explain, in an interview for Devex, how the change is slowly happening. Rana Plaza Collapse, the adoption of the UNSDG, the Paris Climate agreement, all of those events was capital moment to raise the awareness of the public on those issues.

That is one reason why the work of NGOs is essential for a more sustainable industry in fashion. They are collecting data to demonstrate the accurate risk and negative impact, but they also constitute a strong voice to educate people on the subject. It’s what happened in April 2018 with the Fashion Revolution’s “Who made my clothes” campaign, which commemorate the anniversary of the Rana Plaza factory collapse in April 2013 in Dhaka, a disaster that killed 1138 people and injured many more.

Garments Workers participating in the Who made my Clothes campaign to raise awareness about work conditions in fashion factory. Credit: Fashion Revolution

Since the tragedy, Fashion Revolution dedicates his work to improve work conditions for garment workers and to push brands to demonstrate transparency in their supply chain.

In the same time, millennial consumption habits are different from their elder and are shaping a new market. The Digital Branding Institute found that 91% of millennial would switch their brands to ones that are associated with a good cause. They also observed a rise in «purpose-driven marketing», which is way for brands to connect with consumers on an emotional level.

If it is not the dramatic observation about the work condition that will motivate big companies to adopt better practice, environmental impacts should furthermore be a financial concern to brands. A recent study by the Boston Consulting Group indicates that brands’ profit margins could fall by at least 3 percentage points by 2030 due to rising costs for labor, raw materials and energy, if companies continue with business as usual. This would add up to approximately €45 billion per year of lost profits for the industry according to WWF in its Environmental rating and innovation report 2017.

For instance, Nike case shows how the evolution of the market is forcing brands to adopt CSR policies. 20 years ago, Nike consumers were aware of Nikes workers condition in Thailand, and then the brand was associated to sweatshops and unethical work environment, this had huge consequences on the brand reputation and sales. That’s when, in 1998, the then-CEO Phil Knight started to make changes within the company by being more honest and transparent about the labor issues it faced. Nike also raised the minimum wage, improved oversight of labor practices, and made sure factories had clean air. After this Nike was able to seduce again teenagers and become the undisputed leader of athletic brand. It has since become an example of how worker satisfaction not only mitigates risk but also drives business success. As Hannah Jones, chief sustainability officer at Nike declare it: « Protecting worker rights is not just about corporate social responsibility, but productivity and profitability », even if actually Nike is still far from being the most transparent and sustainable fashion brand.

The role of NGOs in improving the fashion industry is not limited to research and awareness, but it can also transform the production and sales process.

Here 3 cases of how humanitarian action are impacting fashion:

1st: BlueBen: the innovative Brand/NGO who save water and help communities

BlueBen is a remarkable brand for many reasons; they are tackling water over consumption issue in fashion. They succeed to save up to 90% water by designing their sweatshirt in hemp and modal fiber, which need more slittle water than cotton. Also their sweatshirts are made in Europe and are compostable. Finally they give 10% of their turnover for compensation purposes to countries

that have suffered due to textile industry, like Bangladesh for instance.

But what makes BlueBen especially more unique is its mixed team composed of people who work for fashion and people who are specialized in humanitarian work. This combination is the illustration of emerging business model for a slower and more sustainable fashion.

BlueBen instagram campaign 2018. Credit: ChooseBlueBen

 

 

 

 

 

 

2nd: When shopping experience becomes a social action

Numbers of ethical brands are now associating purchase act with a good action. This is the case of the sustainable sneakers Wado

Wado is designing 80s inspiration sustainable sneaker, their factory in Portugal guarantee good work conditions and quality process. They also choose to not use chromium to tan their shoes in order to have a cleaner fabrication process. But that’s not all, when you’re buying a pair of Wado, you also contribute to a reforestation project in Asia. The company collaborates with he NGO We Forest that work alongside natives to restore areas of forest.

Collaboration with humanitarian project is a way to offer a useful shopping experience to the consumer and besides it participates to improve the brand identity and gives the key to fit with the millennial market. Doing good start to feel good and trendy!

Wado instagram campaign 2018. Credit: Wearewado

3rd: Sourcing fair-trade fabrics and empowering garment workers

Up to 80 percent of a garment’s environmental impact is defined by choices made in the design process, consequently designer’s choices and methodology have a significant impact on improving sustainable fashion practices.

Therefore, ethical brands have the possibility to source their fabrics and material through Faire trade labels. Initiatives like Ecota-National Fair Trade Network of Bangladesh or the Word Fair trade Organizations confer a better profit redistribution to workers.

My aim with this blog is to show the utility of non-profit organization in the transformation of the fashion industry into a more sustainable and ethical industry.

Even if fashion professionals and consumers show more awareness about the dangerous impact of fashion process on communities, we still have too little data about the environmental and human cost of fashion process. For that reason, improving traceability and transparency in the fashion process is crucial. Thanks to tools like the fashion transparency index, it is easier for NGO’s and academics to collect data for their studies. Another interesting tool is the MODE tracker by Made by. Made by is a non-profit who developed a transparent and verified progress-tracking tool in order to support fashion brands and retailers in improving their sustainability performances.

However all those efforts are not enough to shape a better industry. Consumers habits and designers methodology constitute the strongest weapon to build a responsible fashion industry. As a first step you can follow the Slow Fashion World community to discover and support ethical and sustainable designers.

Improving traceability will also provide data for impact measurement of slow fashion designers and brands. Showing the good impact of sustainable brands will allow to enhance them and could be use as marketing asset to target the millennial market, with the prospect to eventually transform the fashion market.

After asking ourselves about the role of NGOs and Non-profit in the fashion sector, we could believe that many brands are improving their business by taking engagements or collaborating with labeled products. Yet it’s important to separate “greenwashing” to concrete impact projects, and it’s also necessary to know more about what’s behind a label, what is the real impact of labels. We will discuss more in detail in an upcoming blogpost !

 

 

 

Victoire Maureau

Victoire Maureau

Sustainable Development Advisor & SFW Change-Maker

Hi I’m Victoire and I joined the Slow Fashion World Community as Switzerland #SFWChangeMaker. I’m a 27 years old Parisian living in Switzerland. I studied law and political science and recently graduated in international development at la Sorbonne. Passionate about how innovation and technology can improve communities and help people, I joined Techfugees, a tech community that respond refugees needs. Beside this, I worked as a green investment and sustainable innovation consultant.

 

 

Joining Forces with San Francisco Sustainable Fashion Week to Pivot Live Event into a Virtual Global Conference During Covid-19

SFW is committed to supporting creatives and changemakers by facilitating access to local and global opportunities. Our agency supports the achievement of the Global Agenda 2030, which is why the connection with US-based SFSFWI was important to us. Founded by changemaker Sandra Hanns, SFW decided to collaborate with a global team in pivoting the live Experts United event into a virtual conference.

SFW Latin America ft. Leslie Palacios

SFW launching Latin America activation ft. our first change-maker in Peru, Leslie Palacios. A fierce and committed woman to unite the alpaca world, sustainable fashion & dance through her network and experience.

Slow Fashion Pop Up Berlin

Starting January 2019 we have showcased ethical and sustainable fashion throughout different cities around Europe organizing exhibitions, events and curated experiences. Our goal is to create unique and inclusive activities around Slow Fashion and Conscious Lifestyle...

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