The Hollywood Journey in Sustainable Fashion. Sharing the story behind this experience of our founder and Communications Manager of If Not Us Then Who, Mariel Jumpa, joined Afro-Colombian activist and engineer Yurshell Rodríguez, who was one of this year’s Young Honourees at the Green Carpet Fashion Awards (GCFA) in Hollywood, Los Angeles (California, United States) on March 6th, 2024.

Crafting Authentic Fashion Narratives: The Power of Purpose in Storytelling - Navigate how triple impact can help us define our purpose and drive transformational change to craft genuine narratives.

As brands globally recognize the importance of aligning with sustainable goals, the art of authentic storytelling has never been more crucial.

We have created "Sustainable Sourcing: Your Latest Tradeshow Guide" to guide you on how and where to start sourcing responsibly.

During Pride month, many brands want to show their support for the LGBTQ+ community. However, it is essential to avoid falling into the trap of pinkwashing. Explore with us, how brands can take real actions that support and uplift the LGBTQ+ community all year long.

In the world of sustainable fashion, effectively communicating your brand's impact is crucial for success. This can be achieved through understanding your brand DNA, crafting a strong visual identity, and embracing the potential of a good rebranding.